Innovate in Bengaluru
This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.
About Lowe's
Lowe's is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe's India, the Global Capability Center of Lowe's Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe's India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India
About Team
The Global Marketing team at Lowe's delivers best-in-class marketing and creative services, helping clients identify, develop, and execute insight-driven omnichannel campaigns. These creative initiatives position client brands at the forefront of the evolving home lifestyle space through innovative advertising solutions. Recognizing that success lies in helping customers find exactly what they need, the creative team focuses on engaging shoppers at the most relevant touchpoints throughout their journey.
Job Summary
The Creator Content Specialist is the single source of truth for all creator-generated content at Lowe's. This role ensures creator assets are compliant, organized, rights-cleared, and activation-ready across paid social, Lowes.com, and other digital placements. While not responsible for creative production or media execution, this position plays a critical operational role in maximizing the enterprise value of creator content while protecting brand standards and mitigating risk. The role also ask for a significant amount of content pulling where great content will need to be identified and saved for future editing purposes.
This role enables Lowe's to scale creator content efficiently and responsibly. By centralizing ownership, governance, and rights management, the Creator Content Specialist ensures that creator investments are maximized across channels while safeguarding brand integrity.
Roles & Responsibilities
Core Responsibilities:
- Content Governance & Brand Safety: Review all inbound creator content for adherence to Lowe's brand guidelines, legal standards, and FTC disclosure requirements. The candidate should have an eye for great content and help pull / traffic it to various channels. Understanding what good content is, preparing a repository of good content and finally saving them so that they can be used for an edit. Identify and escalate brand safety or compliance risks. Maintain clear documentation of review status and approvals
- Asset Ownership & Library Management: Own and manage the centralized creator content repository (DAM or equivalent system). Establish tagging, taxonomy, and metadata standards to ensure discoverability and usability. Maintain organized, scalable workflows for content intake, approval, and storage. Serve as the operational steward of creator content governance
- Cross-Channel Syndication Enablement: Enable approved content for activation across Paid Social, Lowes.com, CRM, Retail Media, and additional placements. Partner with Media, E-commerce, Creative, and Influencer teams to ensure assets are formatted, accessible, and channel ready. Support scalable distribution strategies to drive incremental ROI
- Usage Rights & Compliance Management: Track licensing terms, usage windows, and expiration dates. Coordinate rights extensions when required. Maintain documentation to ensure compliant use across all channels
Years Of Experience
- 35 years of experience in influencer marketing, digital content operations, or asset management
Education Qualification & Certifications (optional)
Required Minimum Qualifications
- Bachelor's Degree in any field.
Skill Set Required
Primary Skills (must have):
- Project Management: Partner closely with our US teams to level set on project deliverables, share timelines and align on any other requirements.
- Strong understanding of brand safety, FTC compliance, and influencer best practices.
- Experience with Digital Asset Management (DAM) systems will be a benefit.
- Exceptional organizational and cross-functional communication skills.
Secondary Skills (desired)
- Experience managing content rights and licensing agreements.
- Familiarity with paid social platform requirements.
- Retail or e-commerce experience
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
