Creative Strategist

Vedantu is looking for a creative-first Creative Strategist who can drive the ideation, development and execution of compelling, performance-driven advertising creatives across digital platforms.

The ideal candidate will combine strong creative thinking, consumer understanding and storytelling abilities with a sound understanding of performance marketing. You will be responsible for translating audience insights and business objectives into impactful ad concepts, engaging scripts and high-performing creative campaigns.

This role requires someone who can think strategically, write compellingly and collaborate effectively with creative production teams to deliver advertising that captures attention, drives engagement and generates measurable business results.

Key Responsibilities:

1. Creative Strategy & Concept Development

• Develop innovative advertising concepts, campaign themes, creative angles and messaging strategies aligned with business and marketing objectives.
• Research target audiences to identify their needs, pain points, motivations and purchase behaviour.
• Translate consumer insights into compelling creative concepts that resonate with different audience segments.
• Conduct competitor analysis and research emerging advertising trends, formats and creative approaches.
• Develop creative strategies across different products, audiences and stages of the customer journey.

2. Ad Copywriting, Hooks & Script Development

• Create engaging hooks, headlines, ad copies, calls to action (CTAs) and video scripts for digital advertising campaigns.
• Conceptualize short-form video ads, UGC-style content, customer testimonials, founder/teacher-led videos and promotional campaigns.
• Develop storyboards, content narratives and detailed creative briefs for designers, video editors and content creators.
• Experiment with different storytelling techniques, messaging angles and creative formats to improve audience engagement and conversions.

3. Creative Production & Collaboration

• Own the creative development process from initial ideation and conceptualization to briefing, production and final execution.
• Collaborate closely with designers, video editors, content creators and external creative partners to bring concepts to life.
• Ensure all creative assets align with brand guidelines, campaign objectives and target audience requirements.
• Oversee the development of a consistent pipeline of high-quality static, carousel and video advertisements.
• Review creative outputs and provide actionable feedback to maintain quality, consistency and effectiveness.

4. Creative Testing, Analysis & Optimization

• Develop structured creative testing strategies across concepts, hooks, messaging, formats, visuals and CTAs.
• Analyse campaign and creative-level performance to identify successful patterns, opportunities and areas for improvement.
• Continuously refine and iterate advertising creatives based on performance insights and audience response.
• Identify creative fatigue and proactively develop fresh concepts and variations to sustain campaign effectiveness.
• Maintain a structured creative repository documenting concepts, test results, performance insights and key learnings.

5. Performance Marketing & Business Understanding

• Develop a strong understanding of Meta advertising platforms and the role of creative assets in driving campaign performance.
• Work closely with performance marketing teams to launch, evaluate and optimize advertising creatives.
• Monitor relevant performance indicators, including CTR, CPL, CPA, conversion rates and ROAS.
• Evaluate creative effectiveness beyond engagement metrics by understanding its impact on lead quality, demo bookings, conversions and revenue.
• Leverage campaign insights, sales feedback and customer interactions to identify new creative opportunities and improve advertising effectiveness.

What We're Looking For:

• Minimum 2 years of relevant experience in Creative Strategy, Performance Creative, Advertising, Digital Content Strategy or a related field.
• Strong creative thinking, conceptualization and storytelling abilities, with a good understanding of consumer psychology and direct-response advertising.
• Excellent copywriting skills, particularly in developing attention-grabbing hooks, compelling ad copies, headlines and video scripts.
• Demonstrated experience conceptualizing advertising creatives for Meta, Instagram, Facebook or other digital advertising platforms.
• Understanding of performance-oriented creative formats, including UGC, short-form videos, testimonials and promotional advertisements.
• Experience collaborating with designers, video editors, content creators or creative production teams.
• Ability to interpret creative performance data and translate insights into actionable improvements.
• Working knowledge of Meta Ads and key performance marketing metrics.
• A portfolio demonstrating creative concepts, advertising scripts, campaigns or performance-driven creatives developed.

Good to Have

• Experience in EdTech, D2C, B2C or other consumer-focused industries.
• Exposure to lead-generation and customer-acquisition campaigns.
• Familiarity with creative tools such as Canva, Adobe Photoshop, CapCut or similar platforms.
• Understanding of the customer acquisition funnel and how advertising creatives influence purchase decisions.

The Ideal Candidate:

You are a creative thinker with a strong understanding of marketing and consumer behaviour. You enjoy identifying what motivates an audience, developing compelling advertising ideas and transforming those ideas into engaging creative assets.

You are curious, experimental and data-aware. You take ownership of the creative process, collaborate effectively with production teams and continuously look for ways to make advertising more impactful.

Most importantly, you understand that successful performance advertising begins with a strong creative idea — one that captures attention, communicates value and inspires action.