Creative and insight-driven storyteller with 3–5 years of experience in scriptwriting and content strategy for digital-first platforms. Specialised in crafting high-engagement, culturally rooted narratives for Tier-2 and Tier-3 audiences. Strong ability to blend entertainment with brand storytelling, especially in short-form and microdrama formats.
CORE EXPERTISE
- Short-form Scriptwriting (Microdrama, Ads, Social Video)
- Content Strategy & Format Development
- Audience Insights (Tier-2 / Tier-3 India)
- Brand Storytelling & Voice Building
- Localisation (Hindi, Hinglish, Regional Nuance)
- Campaign Ideation & Creative Direction
- Cross-functional Collaboration
PROFESSIONAL EXPERIENCE
Content Strategy & Storytelling
- Designed and executed content strategies for short-form video, social media, and ad campaigns targeting mass Indian audiences.
- Crafted engaging scripts with strong hooks, emotional arcs, and high retention value, aligned with platform consumption behaviour.
- Developed scalable storytelling formats (episodic / microdrama) to drive repeat engagement.
Audience & Cultural Insights
- Conducted deep research on Tier-2 and Tier-3 audience behaviour, preferences, and cultural nuances.
- Translated insights into relatable narratives using local humour, dialects, and culturally relevant themes.
Brand & Messaging Alignment
- Collaborated with marketing, product, and design teams to ensure consistency in tone, messaging, and brand voice.
- Adapted brand communication into compelling, audience-first storytelling formats.
Localization & Adaptation
- Localised national/global campaigns to suit regional audiences, improving relatability and performance.
- Integrated Hinglish and regional storytelling styles to enhance audience connect.
Execution Excellence
- Delivered high-quality, error-free scripts and copy under tight timelines.
- Maintained strong editorial standards across all content outputs.
KEY IMPACT
- Created high-performing content pieces with X+ views/engagement uplift of X%
- Built or contributed to viral/repeatable content formats
- Improved audience retention and relatability through localised storytelling
LANGUAGES
- English (Fluent)
- Hindi (Fluent)
- Hinglish / Regional Adaptation (Advanced)
WHY STORYTV
Passionate about building binge-worthy microdrama content that resonates with India's emerging digital audience. Excited to combine storytelling craft with data-backed insights to create scalable, high-impact content formats for StoryTV.
WHAT SETS ME APART
- Strong mix of creative storytelling + strategic thinking
- Deep understanding of mass-market digital audiences
- Ability to turn insights into high-performing content formats
- Experience in fast-paced, content-heavy environments
