Creative Strategist (Performance Marketing / UGC Marketing)

DXFactor is hiring a Performance Creative Strategist for VideoForce.ai, our AI-driven platform built for performance video.

We are looking for candidates from Performance Marketing, Paid Social, D2C, Ad Creative Strategy, Creator Economy, Influencer Marketing, or UGC-driven brands/agencies who understand what makes ads convert, can think in hooks and angles, and can turn performance signals into better creative decisions.

Job Opening: Performance Creative Strategist Paid Social / UGC / Performance Marketing

Job Location: Ahmedabad (open to relocation)

Market Focus: North America

Work Timings: 4 PM IST to 12 AM IST

Working Days: 5 (Mon to Fri)

Product: VideoForce.ai

About VideoForce.ai

VideoForce.ai is an AI-driven growth system that helps brands source authentic creator content, identify winning moments, and scale them into multi-creator ads that drive measurable business outcomes.

Our platform supports modern performance marketing teams across:

1. Creator Sourcing identify relevant UGC creators and influencers based on performance signals
2. Highlights turn one video into multiple optimized clips
3. Winning Ads support multi-creator ad execution at scale
4. Performance Intelligence help teams act faster on creative trends, fatigue, and performance signals
   

Role Overview

As a Performance Creative Strategist, you will sit at the intersection of creative instinct, paid media psychology, and consumer behavior.

You will analyze UGC and paid social ads, identify what is working, and help shape new ad concepts, hooks, and creative directions that improve performance. You will work closely with editors, creative teams, and internal stakeholders to rapidly produce and refine ad variations for North American brands.

This is not a traditional brand/content role. This role is for someone who understands why an ad wins or loses and can convert that insight into better-performing creative.

Key Responsibilities

• Analyze UGC and paid social creatives to identify winning hooks, angles, structures, and messaging patterns
• Develop mashup-style ad concepts and performance-oriented creative directions
• Work with editors and internal teams to quickly produce multiple ad variations
• Translate paid performance metrics into creative decisions and next-step recommendations
• Study competitor ads and reverse-engineer why they work
• Concept new ad angles before fatigue hits
• Use VideoForce.ai's tools to build and improve ads faster, instead of doing everything manually
• Collaborate with sourcing, creative, and AI teams to improve future creative output

Your work should directly contribute to improving:

• CTR
• Thumbstop Rate
• CPA
• ROAS
  

Required Experience

2 to 5 years of experience in Performance Marketing, Paid Social Creative Strategy, UGC Ad Strategy, Creative Performance, or related roles

Must have experience working with North American brands or campaigns

Strong understanding of Meta and/or TikTok ad ecosystems

Experience managing or influencing paid social creative performance

Strong understanding of hooks, ad angles, consumer attention, and scroll-stopping creative

Ability to connect creative choices with business metrics such as CTR, CPA, and ROAS

Comfortable working in a fast-moving, performance-driven environment

Strong communication and collaboration skills

Preferred Experience

Experience in D2C / e-commerce / UGC-driven funnels

Experience with multi-creator ad formats

Exposure to media buying or close collaboration with media buying teams

Familiarity with creative testing frameworks and performance-led experimentation

Experience working with creators, editors, or performance creative teams

What We Are Looking For

Strong creative judgment backed by performance thinking

Ability to spot why an ad will win or fail

Bias for action and speed

Curiosity about consumer psychology and ad behavior

Ability to balance speed with taste

Comfort working in lean teams with high ownership

Why Join Us

This is an opportunity to work at the intersection of AI, creator content, and performance marketing.

You will help shape creative decisions that directly impact campaign outcomes, work on real customer problems, and contribute to a platform designed for modern marketing teams scaling performance video.

If you understand paid social creative, UGC, performance psychology, and consumer attention, we would love to hear from you.