Creative Strategist

Company Description

Boomlet Media Group is a leading Influencer Marketing agency specializing in organic communication strategies and execution for top brands and institutions in India. We craft impactful influencer campaigns, public relations strategies, and content that create buzz and build trust. Our clients include renowned brands like Dream11, Uber, Flipkart, and Warner Bros Discovery, with whom we deliver measurable results aligned with their earned-media objectives. Leveraging cutting-edge Influencer Mapping & Insights technology, along with global partnerships in analytics and consultancy, we amplify the impact of our projects to deliver outstanding outcomes.

Role Description

This is a full-time, on-site Creative Strategist role based in Mumbai. The Creative Strategist will develop and execute innovative creative strategies, design brand-centric campaigns, and oversee the creative direction of projects. Responsibilities include conducting market research, crafting compelling narratives, collaborating with cross-functional teams, and ensuring all campaigns align with brand guidelines. The role requires participation in brainstorming sessions and delivering presentations to clients while maintaining quality and originality in all creative efforts.

Qualifications

• Experience in Creative Direction and Creative Strategy to develop impactful and innovative campaigns
• Proficiency in Brand Strategy and crafting cohesive brand narratives
• Strong Writing skills and the ability to create persuasive and original content
• Excellent Research skills to understand market trends and audience insights
• Outstanding project management, collaboration, and communication skills
• Ability to work in a fast-paced, deadline-driven environment
• Experience within the Influencer Marketing or Media industry is a plus
• Bachelor's degree in Marketing, Advertising, Communications, or a related field