Creative Strategist

Role Overview

We're looking for a Creative Strategist and campaigns manager who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

Roles and Responsibilities:

Lead creative strategy for brand campaigns, digital series, and social-first content pieces

Build content calendars, channel strategies, and creative decks that align with business objectives Translate briefs into sharp, actionable content ideas across genres and formats

Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life

Analyze platform trends, audience behavior, and content performance to optimize content plans Craft and refine brand voice guidelines tailored for video content

Present strategies and campaign ideas to clients and internal teams

Contribute to pitch decks and creative proposals for new business opportunities

Qualifications:

Have 2-3 years of experience in

strategy, digital marketing, or agency-side creative planning

Have worked on brand campaigns, digital content, or social media storytelling

Can balance creativity with analytics, using performance data to inform strategy

Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.

Know how to brief creators, copywriters, and video teams effectively

Are comfortable presenting and owning rooms, client-facing experience is a plus

Stay updated with trends, meme culture, and emerging formats in digital content

Bonus Points:

Background in video content, branded storytelling, or influencer-led campaigns

Experience working with fashion, fintech, or lifestyle brands

Strong copywriting or scripting abilities