Creative Strategist

Job Title: Creative Strategist

Location: Gurugram, Sector-67

Timing: 10:00 am to 7:00 pm

Working days: Monday to Friday (WFO) and Saturday (WFH)

Experience: 3-5 Years of Experience

Salary: As per the market standard

No. of Vacancies: 01

About Conscious Chemist

Conscious Chemist is a science-backed skincare brand focused on creating effective, transparent, and accessible formulations. We aim to simplify skincare through education-driven content and build a strong, informed community of consumers.

Role Overview

We are looking for a creative and insight-driven Content Strategist to lead our content direction across digital platforms. This role will be responsible for building a strong brand voice, driving engagement, and creating content that educates, converts, and builds trust with our audience.

Key Responsibilities

Content Strategy & Planning

• Develop and execute a comprehensive content strategy aligned with brand goals and campaigns
• Plan monthly content calendars across Instagram, YouTube, website, and email
• Identify key content themes based on consumer insights, trends, and product launches

Brand Voice & Messaging

• Define and maintain a consistent brand tone and voice across all channels
• Translate scientific skincare concepts into simple, engaging, and relatable content
• Ensure all content reflects the brand's science-backed and transparent positioning

Content Creation & Execution

• Conceptualise and script content for reels, ads, influencer collaborations, and campaigns
• Work closely with designers, video editors, and performance teams to execute content
• Oversee copywriting for social media, website, product pages, and performance ads

Influencer & Campaign Strategy

• Collaborate with the influencer team to create high-performing content briefs
• Build campaign narratives that drive awareness, engagement, and conversions

Performance & Optimization

• Track and analyse content performance using metrics like engagement, CTR, conversions
• Continuously optimise content based on data insights and platform trends

Qualifications & Skills

• 2–5 years of experience in content strategy, social media, or digital marketing (preferably in beauty/skincare/D2C brands)
• Strong understanding of Instagram, YouTube, and short-form video trends
• Excellent copywriting and storytelling skills
• Ability to simplify scientific or technical information into consumer-friendly content
• Experience working with cross-functional teams (design, performance, influencer marketing)
• Analytical mindset with the ability to interpret data and improve content performance

What We're Looking For

• A consumer-first thinker who understands skincare audiences
• Someone who balances creativity with performance-driven thinking
• A strong sense of aesthetics, trends, and storytelling
• Proactive, collaborative, and execution-focused