Creative Strategist

Job Title: Creative Strategist

Location: Delhi NCR (On-Site)

Experience: 5–9 years in strategy / creative planning / brand communication within advertising, digital, or integrated marketing agencies

Reports to: Head of Strategy / Creative Director

Works Closely With: Account Planning, Creative (Copy & Art), Production, and AI/Performance Teams

About the Role

We're looking for a Creative Strategist who lives and breathes ideas — someone who can decode culture, understand people, and connect the two to brand purpose. At Mad Men Marketing, you'll be the thinking partner behind every big idea — helping our teams craft campaigns that don't just sell, but shape conversations.

This is not a data-heavy or theoretical strategy role — it's hands-on, creative, and collaborative. You'll turn insights into ideas, ideas into campaigns, and campaigns into business impact across our diverse set of brands including Dabur, Haldiram's, Bikanervala, Emami, and more.

Key Responsibilities

1. Brand & Consumer Insighting

• Deep-dive into category, audience, and cultural trends to uncover sharp insights.
• Translate client briefs into creative territories, tone, and campaign directions.
• Develop brand narratives, personas, and positioning frameworks that guide creative teams.

2. Creative Thinking & Concept Development

• Partner with Copy, Art, and Production to co-create ideas that are strategically sound and creatively bold.
• Build campaign narratives, presentation decks, and pitch strategies that inspire clients and teams alike.
• Challenge the creative team with provocations and lateral insights to elevate the work.

3. Communication Strategy

• Design content and media strategies aligned to modern audience behavior — reels, influencer collabs, AI-driven storytelling, etc.
• Collaborate with digital and performance teams to connect creative strategy with measurable business outcomes.
• Ensure every campaign idea ties back to the brand's core truth and consumer need.

4. Pitches, Presentations & Thought Leadership

• Lead strategy sections in client presentations and new business pitches.
• Represent the agency's strategic thinking in industry discussions, trend reports, and case studies.
• Work closely with senior leadership to refine the Madverse strategic philosophy — a blend of creativity, data, and AI insight.

Who You Are

• 5–9 years in brand strategy, creative planning, or campaign strategy roles.
• Experience in advertising / digital / influencer-led campaigns across FMCG, lifestyle, or youth brands.
• A natural storyteller with the ability to turn research and intuition into compelling creative direction.
• Comfortable working in fast-paced creative environments and leading pitches end-to-end.
• Fluent in culture, content, and consumer behavior — from memes to market reports.
• A strategic thinker who believes great ideas are built on strong insights.

Why Join Mad Men Marketing

• Work with top Indian brands that challenge and inspire creativity.
• Collaborate across divisions like Mad EnAible (AI), Mad Men Productions (Film), and Madly Talented (Influencer) to create 360° storytelling.
• Be part of a team that celebrates bold ideas and strategic madness.
• Growth track: Creative Strategist Group Strategy Lead Head of Strategy.

We're not looking for a planner. We're looking for a thinker who creates.

If you can turn insights into ideas, trends into storytelling, and briefs into brand love — let's talk.

Join Mad Men Marketing as our next Creative Strategist and help us build the ideas that move India.