Company Description
YAL (Your Alternative Life) is a groundbreaking AI-powered communication and discovery platform designed to transform how people connect, collaborate, and interact. Offering secure instant chats, dynamic communities, and seamless VoIP calls, YAL provides a secure and engaging digital experience. Built on robust Zero Trust Architecture and on-device AI models, YAL ensures maximum privacy, fraud protection, and personalized user experiences across multiple languages. With innovation and integrity at its core, YAL empowers users to create meaningful connections and explore endless opportunities in a secure, privacy-focused environment.
Responsibilities:
- Culture Architect: Actively document the daily life, build-in-public moments, and team milestones at yal.ai to showcase an authentic startup environment.
- Content Production: Script, shoot, and edit high-quality short-form video content (Reels, YouTube Shorts) that simplifies complex AI communication concepts into engaging visuals.
- Employer Brand Strategy: Develop and execute campaigns specifically designed to attract top-tier tech talent by highlighting our mission, engineering challenges, and unique perks.
- Founder Brand Support: Ghostwrite and strategize LinkedIn/X content for the CEO and CTO to position them as thought leaders in the AI communications space.
- Community Growth: Manage daily engagement across all social channels, responding to comments and fostering a tribe of followers around the brand.
Requirements:
- Portfolio of Work: Proven track record of managing social accounts that show personality; a portfolio of self-edited video content is a must.
- Platform Expertise: Native-level understanding of LinkedIn, X (Twitter), and Instagram algorithms, including what makes tech content go viral.
- Creative Toolkit: Proficiency in mobile or desktop editing tools such as CapCut, Adobe Premiere, or Final Cut Pro, along with design basics in Figma or Canva.
- Storytelling Skills: Exceptional copywriting skills with the ability to pivot between a professional brand voice and a witty, relatable culture voice.
- Startup Mindset: Ability to work autonomously in a fast-paced Hyderabad-based startup and turn a technical update into a compelling story within hours.
