Creative Producer

About the job

Future-proof your advertising and marketing career. Join Scatter.

At Scatter, meaningful content is at the heart of modern marketing strategy. From tactical campaigns to far-reaching transformational programs, the team at Scatter works on growing our partners businesses. Scatter makes it easier for our client's consumers to find their brand online, leading to a better offtake. Because messaging produced by us should significantly impact consumers everyday lives.

Our days feature high-energy calls and enlightening brainstorms with internal teams and clients. The work involves rushing about and pulling out all the stops, all to ensure that the results that reach our clients are nothing less than perfect. With a workforce of 60+ employees, you can be assured of a great learning curve, where in addition to your role, you often contribute inputs to teams you work alongside.

Regardless of your location or position, every member of the Scatter team is united by a common goal: create content that creates BUSINESS IMPACT for our clients.

Position: Creative Producer - Fiction

CTC: up to 15 LPA

City: Mumbai

Annual Retention Bonus: 10% of CTC (released on completion of one year; subject to being on payroll and not serving notice period)

Scatter is looking for a hybrid Producer who can be instrumental in ideating briefs with the creative team and excel in executing hi stake projects. You will lead as an Executive Producer for large-scale, multi-stakeholder projects (like multi-cam shows and influencer IPs) while maintaining the creative agility to direct and script smaller, high-velocity branded content. You aren't just managing a budget; you are ensuring execution end to end.

Key Responsibilities:

1. Creative & Narrative Leadership

• Ideation & Pitching:Decode briefs to develop benchmark video concepts and fiction first narratives with the creative tram.
• Scripting & Direction: Knowledge to rewrite, restructure, and direct content on the fly when required.
• IP Development: Facilitate the creation of original IP formats with the creative team.

2. High-Value Execution (EP Role)

• Production Oversight: Lead end-to-end execution for high-stakes projects (multi-cam shows, series, and influencer videos).
• Technical Literacy: Deep knowledge of technical requirementsfrom camera kits and lighting to complex post-production/GFX workflows.
• Vendor Management: Build and manage a poolof trusted external partners. You are expected to bring in fresh talent that elevates the company's output.

3. Team & Process Mentorship

• Delegation: Manage and train junior producers/coordinators to handle daily operations, allowing you to focus on high-level strategy.
• Operational Structure: Create workflows that improve efficiency between the creative and execution phases.

KRAs:

• Pitch Win Rate: Quality of innovative pitches won vs. total pitches made.
• Production Excellence: Successful delivery of Tier-1 projects (on time, on budget, and high aesthetic value).
• Network Growth: Quality and reliability of new vendors/talent onboarded to the Scatter ecosystem.
• Team Development: Growth and independence of direct reports/junior team members.

Platforms of Focus:

• IP & Series: YouTube and Meta Originals
• Social Narratives: Instagram (Reels-first thinking), Micro drama
• Emerging Media: WhatsApp and brand-owned platforms.

What We're Looking For:

• Experience: 6+ years in a production house, agency, or OTT studio with a focus on fiction, IP development, or high-end branded content.
• Proven ability to switch between Executive Producer (logistics, technical scale, vendor networks) and Creative Producer (ideation, pitch decks, shoot supervision).
• Network: An active, reliable network of production houses, directors, DOPs, editors, and technical vendors (especially in Mumbai).
• Experience managing hi stake, complexshoots with influencers, celebrities, and multi-cam setups under tight turnaround times.
• Deep understanding of YouTube, Instagram, and OTT storytelling.
  

And finally, what's it like working with us

Scatter values the growth and development of our team members. We offer a competitive salary package, medical insurance, an annual week off for the entire agency from Christmas till the new year (this is over and above your regular leave entitlement), and an energizing atmosphere for professional advancement. Our work culture celebrates diversity, promotes collaboration, and empowers every team member to bring their unique perspectives and ideas to the table