Creative Lead(Video Content & Direction)

Job Title: Creative Lead (Video Content & Direction)

Budget : 5-7lpa(based on interview)

About Sugar.fit

Founded in 2021, Sugar.fit provides a personalized, evidence-based path to Type 2 and prediabetes reversal and management. Using CGM sensors, machine learning, and medical science, we help users improve metabolic health through precision nutrition, fitness, and behavioral coaching.

Role Overview

We are looking for a creative and execution-focused Creative Lead who can own end-to-end video content—from ideation and scriptwriting to directing shoots and final output. This role requires a strong storyteller with a performance-driven mindset, who can translate ideas into high-converting video content.

Key Responsibilities (KRAs)

• Conceptualize and develop creative video ideas and campaign narratives
• Write engaging, high-converting scripts (short-form & long-form)
• Direct and oversee video shoots, including talent, framing, and storytelling execution.
• Collaborate with marketing, design, and production teams for seamless execution.
• Ensure content aligns with brand voice and performance goals.
• Analyze content performance and iterate creatives for better engagement & conversions
• Stay updated with digital trends and regional audience preferences.

Key Requirements

• rements2–5 years of experience in content creation, script writing, and video direction
• Strong command over Kannada and Telugu (mandate)
• Hands-on experience in shoot execution and creative direction
• Understanding of performance marketing and storytelling for conversions
• Ability to manage end-to-end content production independently
• Experience in D2C or digital-first brands is a plus.