We have the Design Team. We need the Brain.
- Job Role: Creative Lead/ Marketing Lead (Marketing Strategy & Copy)
- Location: Calicut, Kerala (On-Site).
- Salary: 35,000 - 50,000 / Month (Based on Merit).
At Fourth Wall, we don't do generic corporate marketing. We drive digital growth by capturing and telling the authentic stories of 2nd-generation industry leaders, healthcare pioneers, and aesthetic brands. Our main branch is in Hosur, and we are now seeking a strategic powerhouse to lead the creative vision for our Calicut branch.
We have a production team that executes visuals perfectly. What we need is a Creative Lead to bridge the gap between a client's heritage and high-performing design execution.
The Role
- The Bridge: You will take raw goals from industry leaders and break them into actionable tasks for the design team.
- The Architect: You will build clear Creative Briefs, defining the Hook, Visual Direction, and Copy before a single pixel is moved.
- The Troubleshooter: If an ad isn't performing, you diagnose the problem - is the headline boring Is the story unclear Then, you execute the fix.
- The Voice: You will be the primary contact for our high-level clients, handling hard conversations with maturity and flawless English.
Who You Are
- A Writer at Heart: You know that while design draws attention, it's the authentic story that sells the product.
- Analytical Creative: You don't just make things pretty - you care about performance and brand alignment.
- Quality Obsessed: You ensure the Authentic Storytelling angle is present in every asset before it reaches the client.
- Calicut-Based: You are ready to build a high-level creative legacy right here in Kerala.
How to Apply
We don't want a generic cover letter. To apply, send your CV and the answer to this question:
Pick a local brand with terrible marketing. In exactly 3 sentences, tell us what is wrong with their strategy and how you would fix the message to feel more authentic.
- Send the resume with answer at [Confidential Information]
Who This is NOT For (Please Do Not Apply If):
- The Vague Manager: If you just want to pass emails back and forth without getting your hands dirty in the strategy and copy, this isn't for you.
- The Grammar-Averse: If typos happen is your motto, you won't fit here. We require flawless English.
- The Pretty Designer: If you only care about aesthetics and don't care about the ROI or the Why behind an ad, you aren't the Brain we need.
- Remote - Only Seekers: This is a strictly On-Site role in Calicut.
Core Strategic Requirements (The Brain)
- Project Translation: You must be able to take abstract goals from 2nd-generation industry leaders and break them into actionable design tasks.
- Creative Architecture: You are required to build comprehensive Creative Briefs that define the Hook, Visual Direction, and Copy before any design work begins.
- Performance Diagnosis: When an ad or campaign fails, you must analyze if the headline is boring, the visual is cluttered, or the offer is unclear, and then propose the strategic fix.
- Client Leadership: You will serve as the primary point of contact for healthcare and aesthetic brand leaders, managing expectations and handling hard conversations with maturity.
Professional & Skill-Based Requirements
- Linguistic Mastery: You must write and speak flawless English to command a room with a founder or CEO.
- Story-First Mindset: You must be a Writer at Heart who understands that while design draws attention, the authentic story sells the product.
- Analytical Creativity: You must prioritize ROI and campaign performance over making things look pretty.
- Vigilant Quality Control: You are responsible for reviewing every asset for spelling, grammar, and brand alignment to ensure the Authentic Storytelling angle is never lost.
