Creative Lead

Creative Lead/ Sr. Graphic Designer

Location: Vadodara (Head Office)

Company: Jagdish Farshan Pvt Ltd

Employment Type: Full-Time | Leadership Role

About Jagdish Farshan Pvt Ltd

Established in 1938, Jagdish Farshan Pvt Ltd is a legacy premium sweets and namkeen brand operating 25 retail outlets across Central Gujarat. We export to over 20 countries and are expanding rapidly across e-commerce and quick commerce platforms.

As we scale, we are investing in stronger brand identity, packaging innovation, and digital storytelling to support our next phase of growth.

Role Overview

We are looking for a Creative Lead who will own and elevate the visual identity of the brand across all platforms retail, packaging, digital, exports, and campaigns.

This is not just a design execution role. It is a brand leadership position responsible for shaping how Jagdish Farshan looks, feels, and communicates.

Key Responsibilities

Brand Direction and Visual Identity

• Define and evolve the brand's visual language
• Develop and maintain structured brand guidelines
• Ensure consistency across all communication channels
• Strengthen premium positioning across retail and digital touchpoints

Packaging and Product Innovation

• Lead packaging design for sweets, namkeen, gifting, and export markets
• Conceptualise festive collections and limited-edition launches
• Improve shelf appeal and visual differentiation

Campaign and Content Leadership

• Conceptualise marketing campaigns and visual storytelling
• Guide social media and digital creative strategy
• Work closely with marketing for performance-driven creatives
• Oversee product photography direction and styling

Team and Creative Process

• Lead and mentor the in-house design team
• Manage creative workflows and timelines
• Collaborate with external agencies and vendors
• Maintain high standards of execution and innovation

Required Experience

• 610 years of experience in design and brand development
• Strong portfolio in retail, FMCG, or consumer brands
• Proven experience in packaging and brand identity projects
• Strong command of Adobe Creative Suite
• Understanding of digital-first branding
• Prior experience leading or mentoring a team preferred

Key Competencies

• Strong visual storytelling ability
• Excellent typography and layout sense
• Commercial understanding of retail branding
• Leadership and ownership mindset
• Ability to balance creativity with structured execution