Creative Lead
Brand and Growth | Wiingy · Bengaluru
Shape the brand and fuel the growth of the world's most loved tutoring marketplace.
Location: HSR Layout, Bengaluru (Onsite)
Type: Full-time
THE OPPORTUNITY
Wiingy is a global tutoring marketplace loved by students and parents worldwide, connecting learners with expert tutors across 350+ subjects in 180 countries. We are building a brand that earns trust and drives growth at the same time, and we want a creative leader who can do both.
This role sits its at the intersection of brand thinking, growth execution, and creative leadership. You will be expected to take a business problem, shape the creative direction, and remain close enough to the work to make it great.
You will also lead a small team of graphic designers, video editors and animators, setting the bar for what Wiingy looks and sounds like in motion. If you want a role where your creative decisions connect directly to outcomes and your thinking shapes what a global brand becomes, this is it.
WHAT YOU WILL ACTUALLY DO
Your job is to translate problems into creative solutions and lead others to do the same. Every brief has a business objective behind it, and your role is to understand that objective before you open any tool — and to make sure your team does too.
Brand and design system
- Own the visual language of Wiingy across every surface: social, web, YouTube, and product
- Build and maintain a design system so every touchpoint, from a thumbnail to a landing page, feels deliberate and consistent
- Develop and evolve the brand style guide as Wiingy grows into new markets and audiences
- Use AI tools like Midjourney, Firefly, and Runway to accelerate ideation, generate mockups, and push creative boundaries
Campaign design
- Take campaign briefs and translate them into visual concepts, not just assets
- Design across the full campaign arc: from the hero creative to the supporting assets that carry it through every channel
- Work with growth, content, and product teams so the visual idea and the business objective are always the same idea
- Design explainer visuals, promotional creatives, and product launch assets that make Wiingy's value proposition immediately clear
Video and motion production
- Lead the production of brand videos from brief to final delivery, working closely with video editors and animators
- Set the creative direction for each video: concept, visual style, pacing, and tone — then guide the team to execute it
- Review and provide clear, specific feedback on edits and animation work, maintaining a high bar for quality and brand consistency
- Build and manage a repeatable production workflow so video projects ship on time without compromising quality
- Develop motion guidelines and templates that give editors and animators a clear creative framework to work within
Social media
- Design creatives for Instagram, LinkedIn, and Facebook that stop the scroll and stay on brand
- Turn content briefs into posts, carousels, and visual stories that feel native to each platform
- Design YouTube thumbnails that earn the click: strong layouts, clear type, and a visual hook
- Develop cohesive creative styles across video series so the channel looks intentional, not assembled
Website and product
- Create banners, icons, and infographics for Wiingy's website that are clear, on-brand, and optimised for performance
- Support UI/UX updates with consistent visuals that serve the user, not just the brief
WHO YOU ARE
- You think in problems before you think in pixels: given a brief, your first instinct is to understand the objective, not open Figma
- You see design as a growth lever, not just a craft, and you are curious about how creative decisions affect conversion, retention, and brand perception
- You have experience and a portfolio that shows you can translate ideas into outcomes, not just execute instructions
- You are proficient in Adobe Creative Suite (Photoshop, Illustrator) or Figma, and you know when to use which
- You have a sharp eye for composition, color, and typography and you notice when something is slightly off
- You have already experimented with AI creative tools and see them as an accelerator, not a shortcut
- You are comfortable working with ambiguity: not every brief will be perfect, and you are good at asking the right questions to get there
NICE TO HAVE
- Experience designing for US or global audiences
- Hands-on motion design or video editing skills, beyond just directing others
- A personal design practice or side project that shows range
- Familiarity with performance marketing creative, such as paid social or landing page assets
- Familiarity with web asset optimisation and basic UI/UX principles
WHAT WE OFFER
- Your work will be seen by students and parents across 180 countries, not an internal Slack channel
- You will sit at the table where brand and growth decisions get made, from day one
- The chance to build and shape a creative team as Wiingy scales globally
- Mentorship from experienced product, growth, and marketing leaders
- A fast-moving environment where good ideas get shipped, not shelved
- The chance to grow into a senior creative role as Wiingy scales globally
ABOUT WIINGY
Founded in 2021, Wiingy is a tutoring marketplace connecting students with expert-vetted private tutors across 350+ subjects in 180 countries. With a network of over 5,000 tutors, Wiingy offers personalised 1-on-1 lessons to help students achieve their learning goals. More than 20,000 students globally have used Wiingy for academic support, coding, language learning, music, and more.
How to Apply
Send us your portfolio. Show us the work you are most proud of and, where relevant, tell us why it worked.
