Designation: Creative Executive Influencer Marketing
Role Overview:
We are seeking a Creative Executive with a strong understanding of influencer marketing and digital culture. This role involves writing compelling copies and scripts for influencers & brands with translating internet trends into brand-relevant content, and creating impactful decks for brand presentations.
Key Responsibilities:
- Write engaging copies, captions, hooks, and scripts for influencers across digital and social media platforms
- Conceptualize and develop creative ideas for influencer-led campaigns aligned with brand objectives
- Track internet culture, social media trends, and real-time moments, and translate them into relevant influencer content
- Create detailed influencer briefing documents including messaging, tonality, content flow, and deliverables
- Build clear, creative, and well-structured decks for brands covering campaign ideas, content formats, creator direction, and execution plans
- Collaborate with influencer, strategy, and account teams to ensure smooth campaign execution
- Take complete ownership and accountability of creative output for assigned campaigns
- Ensure all content aligns with brand voice, guidelines, and platform best practices
Required Skills & Experience:
- Strong copywriting skills with proven experience writing for influencers and digital platforms
- Good understanding of influencer marketing ecosystems, platforms, and workflows
- Strong awareness of internet culture, trends, and social media behaviour
- Experience creating brand-ready decks and presentations
- Ability to convert cultural and internet moments into impactful brand narratives
- High attention to detail, strong ownership mindset, and ability to work in a fast-paced environment
