Creative Director

Job Summary

The Creative Director will be a visionary and strategic leader within the Growth

Department, responsible for driving user acquisition and brand engagement through

high-performing visual and digital content. This role is crucial for defining the creative

strategy across all paid channels. The ideal candidate is a hands-on leader who

combines data-driven creative analysis with exceptional branding expertise to manage

and mentor a team of designers while ensuring the highest quality of creative output.

Reporting To: Head of Growth

Department: Growth

Employment Type: Full-Time

Location: Hyderabad (On-site)

II. Core Responsibilities

The Creative Director will be responsible for the following key functions:

Creative Strategy & Analysis:

o Develop and execute the overarching creative strategy specifically for

performance marketing and paid channels (e.g., Google, Meta, TikTok,

etc.).

o Lead the function of creative analysis to derive insights from performance

data (CTR, CVR, CPA) and translate them into actionable creative

hypotheses.

o Champion creative rework and rapid iteration based on performance

metrics to continuously optimize campaigns.

Digital Marketing Leadership & Execution:

o Own the creative strategy and execution across all digital marketing

channels, leveraging a deep understanding of platform-specific best

practices, audience targeting, and funnel optimization.

o Ensure all creative initiatives are planned with a strong foundation in

digital marketing principles to maximize reach and conversion

effectiveness.

Creative Production & Oversight:

o Oversee the end-to-end production of a diverse range of creative assets,

including Video Ads, Static Banners, Email Templates, Website Design, and

large-scale Brand Campaigns.

o Ensure all creative output aligns with the established brand guidelines and

maintains consistent quality across all digital touchpoints.

o Maintain fluency with the latest creative tools and software to streamline

the design process and maintain production efficiency.

Team Leadership & Management:

o Lead, mentor, and manage a team of designers, fostering a culture of high

performance, experimentation, and professional growth.

o Conduct regular creative reviews and provide constructive feedback to

elevate the team's skills and the quality of their deliverables.

Branding & Consistency:

o Own and enforce all aspects of branding across digital assets, ensuring

visual identity is strong, cohesive, and compelling.

III. Required Qualifications

Experience & Education:

o Bachelor's degree (MBA preferred).

o Candidates graduated from NIFT (National Institute of Fashion

Technology) are strongly preferred.

o Proven experience in a senior-level creative or art direction role, preferably

focused on performance marketing and digital acquisition. (Years of

experience are flexible, but a robust portfolio demonstrating high-impact

work is mandatory).

Mandatory Skills:

o Expertise in creative analysis and interpreting data to drive design

decisions.

o Deep understanding and practical experience in all aspects of digital

branding.

o Demonstrated ability in creative rework and rapid iteration cycles in a fast

paced environment.

o Strong background in digital marketing creative strategy.

IV. Preferred Qualifications (Nice-to-Have)

Prior successful experience working in the e-commerce industry.

Experience in a high-growth startup or scale-up environment.

Direct experience with A/B testing platforms and tools used for creative

experimentation.