Creative Director

Earthful is looking for a Creative Director to own brand strategy and creative execution across all platforms. You will define how Earthful looks, sounds, and shows up across Ad campaigns, Content, Packaging, and Digital, working closely with the Founders.

Location : Full-time, On-site, Mumbai Office

Roles and Responsibilities:

• Own and define Earthful's overall creative vision and brand expression across channels.
• Lead brand strategy and creative direction for campaigns, launches, content, and key brand moments.
• Translate business goals and consumer insights into strong creative ideas and narratives.
• Work closely with marketing, product, growth, and content teams to build cohesive brand stories.
• Oversee creative execution across design, copy, social, digital, and offline touchpoints.
• Guide, mentor, and review the work of designers, writers, and external creative partners.
• Ensure brand consistency and high creative standards across all outputs.
• Stay updated on cultural trends, creative formats, and consumer behavior to keep the brand relevant.

Skill sets:

• 5+ years of experience in creative leadership or brand strategy roles
• Prior Experience in handling Brand Campaigns
• Out-of-the box Creative thinker
• Knows how to give a creative brief to get work done!

Be a part of Earthful's Family!

@ www.instagram.com/earthful.me/

@www.linkedin.com/company/earthfulme/

About Earthful

Earthful is a VC-funded FMCG brand building India's most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures.

The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.

Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup!