Creative Director

Request for Proposal (RFP)

Creative Director – Video Content (Healthcare)

Time duration- 2 months

About the Role

Apex Hospitals is looking to collaborate with a Creative Director to lead and shape high-impact healthcare video content. This role is ideal for someone who can think visually, simplify complex medical information, and create content that connects with real people.

You'll be working closely with our marketing and clinical teams to conceptualize and execute videos that are informative, engaging, and emotionally resonant.

What You'll Do

• Lead the creative direction for healthcare video content

• Conceptualize and develop original video ideas and formats

• Translate medical topics into clear, engaging storytelling

• Oversee scripting, visual style, and execution

• Collaborate with doctors, marketing teams, and production partners

• Ensure all content aligns with brand tone and patient sensitivity

What We're Looking For

• Strong visual thinking and storytelling ability

• Experience in creating engaging video formats (digital-first preferred)

• Ability to bring fresh, non-generic ideas to healthcare communication

• Understanding of content that performs well on platforms like Instagram, YouTube, and LinkedIn

• Experience in healthcare or educational content is a plus, but not mandatory

Engagement Type

• Project-based / Freelance (with potential for long-term collaboration)

Why Work With Us

• Opportunity to work with one of Rajasthan's leading hospital networks

• High-impact work that directly influences patient awareness and education

• Creative freedom to experiment with formats and storytelling