Location: Bangalore
Experience: 5+ years in design, with strong FMCG exposure and at least 2 years in a managerial role
Function: Brand & Design
Role Overview:
We're looking for a visionary Design Lead to define and drive the visual identity of our fast-growing FMCG brands. This role is for someone who blends strong creative instinct with strategic thinking and executional excellence. If you thrive in fast-paced environments, have a deep understanding of how design builds brand love and drives business impact, this role is for you.
Why Join Us
- You'll shape the design language of brands seen by millions across India
- You'll work at the intersection of strategy, storytelling, and visual identity
- You'll have end-to-end creative ownership, from packaging to digital to offline
- You'll lead and mentor a growing team of designers and freelancers
- Join a dynamic team that values creative thinking, speed, and aesthetic excellence
Key Responsibilities
Brand & Packaging Design Ownership
- Define and evolve the visual identity of each brand across packaging and digital
- Lead packaging design for new products and revamps ensure standout on digital presence, compliance, and resonance with consumers
- Set visual tone for sub-brands and product lines while maintaining consistency with master brand
Campaign & Marketing Design
- Oversee creative development for 360 brand campaigns digital ads, social, offline, influencer content, and event collaterals
- Align with marketing and content teams on campaign objectives and creative direction
- Translate project briefs into high-impact visual storytelling that drives awareness and conversion
Team Leadership & Workflow Management
- Mentor and manage a team of in-house designers and external partners (freelancers, agencies)
- Drive the design workflow for multiple brands and projects across timelines
- Conduct regular reviews, give creative feedback, and raise the quality bar
Vendor & Production Oversight
- Coordinate with printers and packaging vendors to ensure output quality, color fidelity, and timely delivery
- Supervise final mockups, artworks, press approvals, and production specs
Creative Strategy & Innovation
- Stay ahead of design trends, competitor visual language, and cultural cues
- Push creative boundaries while keeping designs rooted in brand and business goals
- Regularly present design strategy and rationale to leadership and cross-functional teams
Qualifications & Skills
- Bachelor's / Master's in Design, Communication, or Visual Arts
- 5+ years of experience in brand and packaging design, with minimum 2 years in FMCG and team management
- Strong portfolio across packaging, branding, digital, and integrated campaigns
- Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign); motion design is a plus
- Strong aesthetic sensibility combined with business understanding
- Excellent communication and presentation skills
Bonus if You Have
- Built or scaled design systems for challenger FMCG brands
- Experience in D2C/e-commerce and content-rich digital formats
- Worked in high-growth, entrepreneurial environments
About Lo Foods
Lo Foods is more than just a brand; it's purpose-driven with a clear mission: to provide low-carb functional foods to 100 million Indians by 2030. We believe that food is at the core of who we are - after all, we are what we eat.
India currently faces an epidemic of chronic diseases, many driven by our eating habits. Instead of viewing food solely as a means to prevent illness, we harness its power to improve and manage specific health conditions. At Lo Foods, we provide low-carb alternatives to traditional Indian foods, preserving flavours while addressing health concerns.
Our three brands support this mission:
Keto Smart - Low-carb products for the Keto lifestyle.
Protein Chef - Ensuring every home is protein-sufficient and promoting healthier living.
DiabeSmart - Making diabetes management easier while enhancing the pleasure of food.
