Creative Copywriter

About Tempest Advertising

At Tempest Advertising Pvt. Ltd., we believe in building communication that drives impact and inspires action. With offices in Hyderabad, Bangalore, Pune, and Mumbai, and over two decades of experience, we've partnered with brands across industries to deliver creative and strategic campaigns.

Our culture is guided by five core values:

Mutual Trust

Mutual Respect

Value for Openness

Value for Time

Value for Initiative

At Tempest, you'll find a workplace that encourages creativity, collaboration, and initiativewhere every idea counts.

Role Overview

The Copywriter is responsible for shaping ideas through language, insight, and cultural understanding. Beyond writing, the role focuses on how ideas are discovered, reframed, and strengthened before they turn into communication.

In an AI-accelerated environment, this role ensures originality, emotional depth, and human relevance remain at the core of creative output.

Key Responsibilities

• Develop copy across campaigns, digital platforms, social media, films, websites, and print
• Generate multiple idea routes from a single brief or stimulus
• Translate brand strategy and human insight into clear, compelling messaging
• Collaborate closely with visual and account teams from the idea stage onward
• Push beyond obvious solutions and reduce early self-censorship in ideation
• Maintain tonal consistency while adapting to evolving formats
• Refine and elevate content across executions without losing intent
• Stay updated on cultural trends, consumer behaviour, and language shifts

Competency Expectations

• Strong conceptual and storytelling ability
• Lateral thinking and idea exploration skills
• Sensitivity to human behaviour and emotional nuance
• Confidence to question, challenge, and refine ideas
• Understanding of business context behind creative decisions

Experience & Background

• 34 years of agency copywriting experience
• Portfolio demonstrating idea-led and insight-driven work
• Exposure to integrated and digital-first campaigns