Creative Copywriter

Job Title: Copywriter Storytelling & Brand Writing

Location: Bangalore

Company: Hector Beverages (Makers of Paper Boat)

Role Overview

In this company, writing is not a support function.

It is at the heart of how the brand connects with people.

We are looking for a mid-level copywriter who is, first and foremost, a writersomeone who enjoys words, rhythm, memory, and meaning.

This role is not about crafting TVC scripts or campaign plotlines alone.

It is about bringing alive stories, emotions, and everyday moments through languagein a way that resonates with the target audience and connects with the brand

Your writing must influence, persuade, and build brand love over time. And pick up the brand when they need it. Become a part of their habit shall we say

You will work closely with the Creative Head and contribute to building a consistent, narrative-led brand voice across touchpoints.

What You Will Do

1. Write Stories

• Craft long-form and short-form writing across:
• Social media
• Packaging
• Campaigns
• Brand films and scripts
• Bring alive everyday Indian experiences with warmth, nostalgia, and emotional depth.
• Create writing that people want to read.

2. Build a Distinct Brand Voice

• Contribute to shaping and evolving the brand's tone, voice, and narrative style.
• Ensure consistency across formats while allowing for freshness.

3. Balance Art and Persuasion

• Write with beauty and craftbut also with clarity of purpose.
• Understand when to be evocative and when to be direct.
• Use words not just to express, but to influence behaviour and be top of mind.

4. Work Across Formats & Contexts

5. Collaborate Closely with Creative & Design

• Work with the Creative Head and Art Director to bring ideas to life.
• Contribute to conceptsnot just execute them.
• Be open to feedback and iteration.

What We Are Looking For:

Experience

• 7 to 8 years of experience in copywriting roles:
• Advertising, content, publishing, or independent writing
• Portfolio that demonstrates:
• Love for language
• Range of writing
• Ability to engage and persuade

Non-Negotiables

• You are a writer at heart, not just by profession.
• You likely write outside of work:
• Personal blog, Instagram page, Substack, poetry, essays, etc.
• Your work reflects:
• Original thinking
• Strong command over language
• Emotional depth

Mindset

• Deeply observant of people, culture, and everyday life across the country.
• Deep knowledge of how people are and react to brands in India.
• Open to feedback, but with a point of view.
• Comfortable working in a fast-moving, evolving environment.
• Should have worked across categories specifically FMCG

What This Role Is Not

• Not limited to writing ad scripts or campaign lines.
• Not about churning out high volumes of generic social content.
• Not for those who see writing as a functional skill rather than a craft.

Why This Role Is Interesting

• Opportunity to write for one of India's most distinctive storytelling brands.
• Space to practice old-world copywriting craft in a modern context.
• Work that values depth over noise.
• Chance to build writing that people remembernot just content they consume.

How to Apply

Along with your resume, please share:

• A portfolio of your work
• Links to any personal writing (if available)

We care as much about what you write for yourself as what you write for work.

What Success Looks Like (12 Months)

• Your writing becomes recognisably brand led without being repetitive
• You contribute to building a consistent narrative voice across platforms
• Your work is not just likedit is felt and remembered. And award winning too.

About Hector Beverages Pvt. Ltd.

Established in 2010 in India, Hector Beverages rose to prominence with its signature brand, the Paper Boat, a ready-to-drink beverage that encapsulates the essence of traditional Indian flavors. The inception of Hector Beverages was driven by the founders vision to bridge the market void for traditional Indian drinks and to present the world with a taste of India's rich cultural beverages.

Location

Headquartered in Whitefield, Bengaluru.

Current Standings

Over the past decade, Hector Beverages has expanded its product line to include fruit juices, coconut water, and iconic Indian beverages such as Aam panna and Jal-jeera and foods & dry fruits which includes products such as Chikki, Aam Papad, range of raw, roasted, and flavored dry fruits that includes mix of nuts, berries & seeds. The brand is synonymous with distinctive flavors and premium ingredients. Furthermore, the firm's commitment to quality and innovation is evidenced by its extensive infrastructure of nine dedicated factories (and counting) for Paper Boat products, providing direct employment to approximately 900 individuals and indirect employment to another 2000.

Organizational Culture

At its core, Hector Beverages thrives on a culture rooted in innovation, creativity, and collaboration. The company's flat organizational structure promotes open dialogue, empowering employees to lead their projects passionately. Hector Beverages is an equal opportunity employer and values diversity. All employment decisions are based on qualifications, merit, and business need. The organization is dedicated to fostering high-performing teams. Moreover, the culture of celebrating both minor and major achievements, nurture a motivated and committed workforce, driving exponential growth.