Creative Content Lead

A Word Before We Start

The best brands don't chase attention. They earn it.

Apple doesn't explain its products. Aesop doesn't run promotions.

Patagonia doesn't need to beg you to care.

NOOE has won a Red Dot Design Award, been stocked at Harrods in London,

and appeared on Shark Tank India. We've built something real. Now we need

someone to make the world notice.

Not through content volume. Through ideas that spread.

NOOE

NOOE is a modern emotive-design brand that produces desk accessories,

stationery & everyday carry products. Our products reflect our beliefs of

meticulous design, functional luxury & sustainability.

Website www.nooe.co|Instagram @reservenooe

About This Role

The Content Lead is a creative director role, not a content manager role.

You will own how NOOE shows up in culture building campaigns that

spread, creating the visual and narrative identity of the brand online,

and finding the angles that make people stop scrolling and pay attention.

This requires a genuine understanding of how attention works on the

internet. Not best practices. Not a content calendar. An instinct for

what makes something travel.

We are looking for an outlier thinker. Someone with a distinctive

creative voice, unconventional ideas, and a hunger to build something

that gets noticed. If your answers sound like everyone else's, this

isn't the right fit.

Years of experience do not matter. A 22-year-old with one viral campaign

is more interesting to us than a decade of brand management. Show us

what you can do.

What You'll Own

Viral content and campaign ideation the big ideas

Creative direction: visual identity, formats, tone across platforms

Organic reach: Instagram, YouTube, LinkedIn quality over volume

Brand storytelling aligned with product launches and milestones

Coordination with founders on brand narrative and positioning

What We're Looking For

A distinctive creative voice your work should feel like yours

Understanding of why content spreads, not just how to make it

Premium brand instinct you know the difference between viral for

a streetwear brand and viral for a premium design brand

Strong writer your application will be the first proof of this

Ownership: you've directed or created work that drove real outcomes

No CV needed. No experience threshold. Show us the work.

How We'll Measure Success

Organic reach and follower growth

Brand equity signals: saves, shares, press mentions

Creative output quality this one matters most

Cultural moments created around the brand

Culture

We don't have a ton of VC money to burn. We're not trying to be a

unicorn. If you work with us, we will need you to dream big but work

small every day. You will join a winning team, not a family.

You will be part of a design-driven mission to build an incredible global

brand from India. As founders, we will patiently nurture your progress,

lend you support so you can do your best work, and hear you with open

ears when things are not going well.

How to Apply

You don't need a resume to apply. Fill the 10-min application below

we will ask you to share a link to your best work, so have that ready.

We read every application personally and there are only 3 stages:

Fill up the online application (link below)

If shortlisted, a short 20-min call to understand your values

Final stage: a small creative brief so we both see how you think

Apply here: https://nooe.typeform.com/to/JWBeh9xq

NOOEwww.nooe.co@reservenooe