Copywriter

Job Title: Direct Response Ad Copywriter

Role Overview:

We're hiring a D2C Ad Copywriter who understands one thing deeply: copy exists to drive action, not applause.

This role is for someone who has hands-on experience writing high-converting ad copy for Meta & YouTube, understands hooks, hold, and scroll-stopping psychology, and can consistently produce scripts that perform at scale.

You'll be working closely with performance marketers, editors, and founders to create UGC, brand, and performance video scripts that convert.

Key Responsibilities:

Performance Ad Copy (Core Responsibility)

Write high-converting ad copy for:

Meta Ads (Facebook & Instagram)

YouTube video ads

Craft strong hooks (0–3 sec) that drive:

High CTR

Avg hook & hold rate of 30%+

Optimize copy for:

Scroll-stopping

Clarity

Emotional pull + logical payoff

Video Ad Scripts (UGC + Brand + Performance)

Write video ad scripts for:

UGC-style testimonial & POV videos

Founder / Doctor / Authority videos / Testimonials / Local Languages

Performance-driven direct response ads

Brand-building narratives that still convert

Adapt scripts based on:

Funnel stage (TOF / MOF / BOF)

Customer awareness levels

Creative Testing & Iteration

Create multiple hook variations for the same offer

Rewrite and iterate based on:

CTR

Hook & hold rate

Watch time & conversions

Collaborate with media buyers to improve performance using data-backed insights

Brand + Performance Balance

Maintain brand tone while still writing conversion-focused copy

Ensure claims, messaging, and storytelling stay aligned with brand positioning

Skills & Capabilities:

Proven ability to write direct response ad copy

Deep understanding of:

Hooks, scroll psychology, and attention economy

Customer pain points & emotional triggers

Strong scripting skills for short-form video (15–60 sec)

Knows the difference between:

Content vs ad copy

Branding vs performance

Comfortable writing in conversational, UGC-friendly language, Hinglish Language

What You Must Have Experience With:

Meta Ads copywriting

YouTube video ad scripts

UGC video scripts

Brand content + performance ad scripts

Working with performance marketers / growth teams

Experience & Compensation:

Experience: 3+ years in direct response ad copywriting (D2C preferred)

Who Will Thrive in This Role:

You think in hooks, retention, and conversions

You care about CTR and watch time, not just nice copy

You enjoy writing multiple versions and testing what works

You understand that great ads sound like the customer's own thoughts

Nice to Have (Not Mandatory):

Experience in health, wellness, beauty, or D2C brands

Understanding of funnel-based messaging

Ability to break down why an ad worked (or didn't)