About YAAS!
We help brands become creators. We work end to end - from ideation, scripting, acting, creating AI avatars, filming, production, editing, to uploading and everything in between. We've earned the trust of India's leading brands including Zoho, Zerodha, Vodafone-Idea, Zepto, Cleartrip, GoKwik to name a few through our creative process and track record of delivering results consistently. Our channels garner a total of 400 million+ views month-on-month. You can read through the role expectations and apply for the role by filling this form.
About the Role:
As a Copywriter at YAAS, you will be responsible for researching, writing, and guiding the creation of engaging short-form video content for platforms like Instagram. Your writing will play a key role in shaping content that drives audience engagement, channel growth, and brand perception.
Responsibilities:
- Write 4550 short-form video scripts tailored for social media platforms.
- Develop engaging content formats that help tell stories in interesting and memorable ways.
- Contribute to the entire video production journey, ensuring the script translates effectively on screen.
- Be present during shoots and work alongside the team as a writer-director for organic content.
- Take ownership of a page's growth by refining writing styles, editing direction, and content formats that make the page stand out.
- Learn to integrate brand messaging naturally within organic video content scripts.
Qualifications:
- 12 years of experience in content creation or copywriting, preferably with agency experience, working with brands, creators, or social media platforms with measurable engagement.
Required Skills:
- Strong research skills and ability to identify trending topics in relevant niches.
- Excellent writing abilities without over-reliance on AI tools (should use LLMs strategically to enhance thinking and identify trends, not replace original writing).
- Understanding of visual storytelling and how scripts translate to video.
- Demonstrated ability to write engaging hooks and maintain viewer attention.
- Experience analysing content performance data and adjusting strategy accordingly.
- Portfolio of previous work showing writing quality and engagement results.
