We're looking for a copywriter who understands retention marketing and the power of simple, high-converting communication. If you can turn insights into clicks, and clicks into repeat customers, you'll fit right in.
What You'll Do
Retention & CRM
- Write high-performing copy for email, WhatsApp, and app notifications.
- Craft lifecycle flows that improve repeat purchases, reduce churn, and drive long-term loyalty.
- Continuously optimize messaging using A/B tests, performance insights, and behavioural triggers.
- Develop clear, concise, value-driven copy for cohorts across different stages of the customer journey.
- Write copy tailored for Tier 2 & Tier 3 audiences, ensuring clarity, simplicity, and cultural relevance while maintaining brand voice.
Sales & Performance
- Create compelling, conversion-focused copy for sale campaigns, offers, and launches.
- Collaborate with performance marketing team to improve CTR, CVR, and ROAS
- Craft persuasive product messaging that highlights USPs without the fluff.
Marketplace
- Write high-conversion copy for Amazon, Flipkart, Zepto, Blinkit, and other marketplaces.
- Optimize marketplace copy using keyword insights and platform-specific best practices.
- Collaborate with marketplace teams to expand into new markets and adapt communication for wider audiences.
Cross-functional Collaboration
- Work closely with design, CRM, performance, and product teams to build cohesive campaigns.
- Maintain brand voice while adapting tone to different channels and customer intents.
What We're Looking For
- 34 years of copywriting experience, preferably in D2C, FMCG, or a fast-paced consumer brand.
- Strong grasp of retention metrics, sales funnels, and customer psychology.
- Ability to simplify complex ideas into crisp, persuasive communication.
- Experience writing for email, WhatsApp, notification, and high-intent landing pages.
- Comfort working with data to refine messaging and improve outcomes.
- Excellent grammar, attention to detail, and an instinct for what drives action.
