Location: Mumbai, Bangalore (In-office)
Experience: 3+ years
Intro
Join a role where your words go beyond communicationthey drive engagement, influence user behavior, and contribute directly to revenue growth.
As part of a fast-paced and collaborative team, you'll create high-impact messaging across push notifications, SMS, WhatsApp, performance marketing, and other digital channels, reaching millions of users at scale. You'll also gain exposure to broader brand initiatives, including campaigns featuring Paresh Rawal as the face of Truemeds, offering a unique blend of growth marketing and brand storytelling.
Key Responsibilities
- Write engaging, high-converting copy for push notifications, SMS, WhatsApp, and other digital communication channels
- Collaborate with CRM, performance marketing, and product teams to align messaging with campaign goals and brand voice
- Conduct research on industry trends, competitors, and audience behavior to develop fresh and compelling content
- Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines
- Adapt and refine messaging based on team feedback and campaign insights
- Contribute to creative concepts for ATL, BTL, digital, CRM, and brand campaigns
- Tailor messaging for different audience segments and user contexts to maximize engagement and action
- Continuously experiment with hooks, formats, and messaging styles to improve performance metrics such as CTR and engagement
- Use data insights, A/B testing, and user feedback to optimize copy performance
- Leverage AI tools to scale copy creation, improve efficiency, and enhance campaign performance
What Makes This Role Impactful
- Create communication that reaches and engages millions of users
- Work that directly contributes to revenue and business growth
- Exposure to both performance marketing and brand-building initiatives
- A collaborative environment working closely with growth, product, and marketing teams
- The opportunity to experiment, learn, and see the real-world impact of your ideas
Requirements
- 3+ years of experience in a B2C, D2C, or consumer internet/app-based company
- Strong command of language with excellent writing and editing skills
- Ability to write clear, concise, and engaging short-form copy
- Understanding of digital marketing channels and user behavior
- Creative thinking combined with strong attention to detail
- Ability to work in a fast-paced environment and manage multiple projects
- Proven ability to handle high-volume content output (200+ copies monthly) while maintaining quality and consistency
- Ability to interpret data and translate insights into performance-driven copy
- Hands-on experience with AI tools (e.g., Claude) and a strong inclination toward experimentation to enhance creative output and efficiency
- Experience writing for CRM or performance marketing channels
Good to Have
- Experience with CleverTap or similar CRM platforms
- Familiarity with content guidelines, compliance, and brand frameworks
- Ability to write in multiple tones and formats, including Hinglish or conversational styles
- Working knowledge of Canva for quick creative execution
- Basic design sensibility and ability to think visually alongside copy
- Familiarity with project management tools such as Asana, Notion, or Slack
- Educational background in Journalism, English, Arts, or related fields
