Copywriter

Job Description: Copywriter

Experience: 1 - 3 years

Location - Mumbai

Job Summary

We are looking for a creative and talented Copywriter with experience in the beauty and skincare industry, preferably with well-known beauty brands. The ideal candidate should have strong storytelling abilities and experience creating platform-first copy across multiple digital touchpoints, ensuring consistent brand communication and audience engagement.

Key Responsibilities

• Develop engaging, creative, and platform-first copy for social media, digital content, CRM, e-commerce, influencer initiatives, and integrated campaigns.
• Create compelling headlines, captions, taglines, product descriptions, and campaign messaging.
• Understand brand identity, target audiences, and consumer insights to craft relevant and impactful content.
• Adapt copy to different digital platforms while maintaining brand consistency and tone of voice.
• Collaborate with creative, design, marketing, and strategy teams to develop effective campaigns.
• Write content aligned with beauty and skincare trends, product benefits, and consumer preferences.
• Review and refine copy based on feedback to ensure quality and accuracy.
• Ensure all content meets brand guidelines and campaign objectives.

Required Skills & Qualifications

• Minimum 1 - 3 years of experience in copywriting, preferably in the beauty, skincare, or cosmetics industry.
• Experience working with established beauty or skincare brands is highly preferred.
• Strong writing, editing, storytelling, and communication skills.
• Experience creating content for social media, digital platforms, CRM, e-commerce, and influencer campaigns.
• Ability to adapt writing styles for different audiences and platforms.
• Strong attention to detail and understanding of brand tone of voice.
• A portfolio showcasing relevant copywriting work is preferred.

Notes: This role is specifically for a premium beauty brand. Candidates with experience in beauty, skincare, or cosmetics brands will be preferred.