Copywriter

Copywriter – SuperBottoms

Location: Mumbai

Work Type: Full-time

Brand: SuperBottoms

About the Role

SuperBottoms is looking for a copywriter who genuinely loves writing — someone who notices words, obsesses over the perfect hook, understands why one line converts better than another, and can make parents stop scrolling.

This is not a role limited to captions.

You will write across the entire customer journey — from the first ad someone sees to the WhatsApp message that brings them back to shop again.

We're looking for someone who can combine creativity + consumer understanding + performance thinking.

What You'll Write

You'll work on copy across:

- Performance Marketing: Meta ads, Google ads, static creatives, video hooks, UGC scripts, headlines and CTAs

- Retention Marketing: WhatsApp, email, SMS, push notifications and customer journeys

- Social Media: witty posts, topical content, reels, scripts, campaigns and everyday brand communication

- Website: banners, landing pages, product communication, collection pages and campaign pages

- Brand Campaigns: campaign ideas, taglines, launch communication and storytelling

- Product Communication: turning product features into simple, compelling consumer benefits

What We're Looking For

You should be someone who:

- Is genuinely passionate about writing and advertising

- Has hands-on experience writing ad copies for performance marketing

- Understands retention communication such as WhatsApp, email, SMS or CRM

- Can write sharp, witty and culturally relevant social media copy

- Has written website and ecommerce copy

- Can write strong hooks, headlines, CTAs and short-form scripts

- Understands that copy has to sell without always sounding like it is selling

- Has an excellent command of English

- Has strong proofreading skills and exceptional attention to detail

- Is AI-savvy and comfortable using tools such as ChatGPT, Gemini, Claude or similar tools for research, ideation, variations, scripting and faster creative exploration.Knows how to use AI as a creative accelerator, not a replacement for original thinking

- Can adapt the same idea across very different formats and tones

- Is curious, proactive, high-energy and comfortable working in a fast-moving environment

- Keeps up with internet culture, advertising, social trends and consumer behaviour

- Is comfortable receiving feedback and rewriting until the copy is right

Bonus Points

- Previous experience working with a D2C / ecommerce / consumer brand

- Experience in parenting, baby care, kids, lifestyle, fashion, beauty, wellness or FMCG categories

- Experience looking at performance data and using learnings to improve ad copy

- Understanding of Meta Ads Library and competitor creative research

Location

Mumbai-based candidates only.

Apply now: [Confidential Information]

Most Important Requirement

Please share your portfolio along with your application.

We would especially like to see:

Performance ads • Social media copy • Video/Reel scripts • CRM/Retention copy • Website copy • Campaign ideas

We're less interested in how many adjectives are on your resume and more interested in how well you can write.