Copywriter (Social, Brand, Experience, Content)

Key responsibilities:

Well-versed with writing copy and content for various platforms and mediums (like ad, brochures, poster, social, mailers and video)

Ability to conceptualise and write narratives for video content and oversee execution

Expresses ideas with clarity; on brand; on message and targeted to audience

Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity

Comprehends and understands brand continuity, brand guidelines and brand positioning

Creatively supports the effective use of technology and its applications to solve business problems

Contributes work to pitches

Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration

Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors

Executes creative concepts together with Art Director at the direction of the creative director