Copywriter

Job Title: Copywriter

Company: Savvytree

Location: Chattarpur, Delhi ( Onsite )

Experience: 1-3 years

Apply Via : https://docs.google.com/forms/d/1LrM-4DPuwA0KLoGWQBoGFFmq7GYTLXmt3rLYQ75pV5o/edit

About Savvytree:

Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.

From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:

- Titan World

- Helios Watch Store

- IFFCO Urban Gardens

- Zandu Care

- Yamaha Music

to create meaningful content and achieve measurable results.

Key Responsibilities:

Multi-Format Copywriting:

Conceptualize and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.

Creative Collaboration:

Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.

Digital Activation & AV Scripts:

Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.

Content Calendar Development:

Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.

Copy Ownership:

Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.

Deep Customer Research:

Conduct in-depth research to uncover customer desires, pain points, and objectionstranslating them into high-impact copy angles.

Strategic Messaging:

Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.

Trend Integration:

Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.

Brand Consistency:

Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.

Required Skills & Mindset:

* 1-3 years in a digital agency, working across multiple brands (MUST HAVE)

* Strong grasp of *direct response copywriting fundamentals*, including:

• * Stages of market awareness & sophistication
• * How to build personas, angles, unique mechanisms
• * Emotional and psychological triggers in buying behavior

* Portfolio that includes *performance-driven* copies (ads, landing pages, emails) and *conceptual campaigns*.

* Proven experience in writing and ideating content buckets and campaign plans.

* Ability to write for *both brand and performance* goals balancing tone with targets.

* Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.

* Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.