About Us
Humour Me is a creative agency that is built for the here and now. We're a contemporary creative services and content marketing agency with an expertise in driving relevance for our clients and delivering high impact business results. The independently-owned agency was founded in 2012 and has its office in the capital city of the country. Humour Me has been recognised as a global honouree at The Webby Awards and has won over 16 global creative awards for excellence in content marketing, advertising, storytelling, filmmaking, animation and new media disruption.
From brands like Paper Boat, Dunzo, Tata Play, Tata Play Binge, BigBasket, Duolingo, 1 Finance, Arctic Fox, Heads Up For Tails, Xiaomi, 1mg, Airtel to many others, Humour Me has created category inventing work, helping build some of India's most loved brands.
We are seeking a driven and experienced copywriter to join our creative team in New Delhi.
The PITCH
At Humour Me, we are fortunate to be surrounded by minds that thrive on creativity, are driven by community-building, and grasp both the intricacies of large-scale campaigns and the nuances of social micro-content. Our Copywriters are the heartbeat of our brands, crafting narratives that define and elevate. They specialise in producing top-tier, relevant content that not only resonates profoundly with today's audience but also leaves an indelible mark on each of our brand's target market. They are the architects who propel brands to extraordinary heights, with a sharp focus on dominating the social media landscape.
If you possess the knack for seamlessly embodying multiple brand identities and have a magnetic personality that blends seamlessly with our diverse, multicultural team, then we might just be destined for each other.
Here's where you come in:
- You're a genuine team player who creates value in every room you're in.
- You think digitally first instinctively understanding how content performs on Instagram, YouTube, Shorts, Reels, and emerging formats.
- You have a strong instinct for storytelling, scripting, long-form and short-form writing, and a natural curiosity for how content behaves on platforms.
- You adapt quickly and lead (or contribute to) brainstorms with clarity and enthusiasm.
- You're observant, articulate, and deeply in love with language.
- You can execute fast without compromising quality.
- You know your strengths, and you're honest about what you want to get better at.
- You stay calm in chaos and bring solutions, not stress.
- Your portfolio shows strong digital sensibilities from social content to longer narrative pieces with ideas that feel modern, relevant, and culturally aware.
Here's the Gig:
- Work across a wide spectrum of content:
- Reels, Shorts, IG content, community content
- Scripts for long-form videos, digital ads, brand films
- Campaign ideas and brand storytelling
- Collaborate closely with designers, creators, editors, and the broader creative team to bring ideas to life.
- Apply platform best practices and contribute to Humour Me's unique point of view across formats.
- Own conceptualisation, writing, development, and pitch support the goal is team wins, not individual credit.
- Bring sharp storytelling, clean grammar, a strong sense of structure, and an understanding of how to keep audiences hooked.
Your Experience:
- 34 years of hands-on experience in digital content, social media, advertising, or creative agencies.
- Exposure to writing for scripts, social content, campaigns, and platform-specific formats is strongly preferred.
Competencies:
- Strong copywriting, digital storytelling, and content strategy instincts.
- Ability to conceptualise quickly and shape ideas into compelling scripts and content pieces.
- Strong time management, organisation, and communication.
- Collaborative by nature easy to work with, open to feedback, and invested in team output.
- Deep interest in how major platforms work and evolve IG, YT, Shorts, creators, trends, formats, culture.
- Comfortable working closely with designers, creators, and editors to optimise how content is produced.
- Passion for any cultural niche sports, music, entrepreneurship, anime, K-pop, gaming, cinema, pop culture anything that informs your understanding of digital audiences. We love people who bring their world into their work.
What you should know about Humour Me:
- Think of us as creators, not agents. We thrive on tackling business challenges with creativity, not just churning out advertisements. Entrepreneurship is at our corewe innovate fearlessly, break norms, and experiment boldly to deepen our craft. It's a thrilling journey!
- Our environment and pace reflect our creative spirit. If you're energised by collaborating with a dynamic, talented team and partnering with leading brands, you're in the right place. We look forward to connecting with you soon.
