Scope of Work – Content Writer -
We are seeking a high-performance Content Writer with proven expertise in the health, fitness, and wellness sector, particularly in women's health (Pregnancy, PCOS, hormonal balance) and men's health (erectile dysfunction, testosterone, wellness). This role requires scientifically accurate, marketing-driven content creation that both educates and converts.
The ideal candidate will be able to blend medical credibility with engaging storytelling to produce content that resonates with diverse audiences while supporting our mission to improve health outcomes through education, awareness, and actionable solutions.
Key Deliverables- Advertising Content Development
- Create compelling ad copy for static images, carousels, and videos to be used across digital advertising platforms.
- Develop engaging video scripts for short-form and long-form marketing campaigns.
- Ensure messaging aligns with brand positioning while optimizing for performance.
2. Landing Page Content Creation
- Write persuasive, conversion-focused copy for landing pages.
- Collaborate with design and marketing teams to ensure the content supports UX flow and campaign objectives.
3. Organic Social Media Content
- Craft engaging captions, scripts, and posts tailored for Instagram, YouTube, and other relevant social channels.
- Adapt content style and tone to suit platform-specific audiences while maintaining brand voice.
4. Customer Success Storytelling
- Develop story-based case studies, testimonial carousels, and narrative content highlighting customer wins and brand impact.
- Package stories in formats suitable for both organic and paid distribution.
5. Business & Marketing Communication
- Draft proposals, partnership decks, and other marketing-related documents that require strong persuasive writing.
- Provide written support for any additional content needs across the company's marketing ecosystem.
6. Email Marketing Content
- Write high-performing email campaigns, newsletters, and nurture sequences.
- Craft subject lines, preview texts, and CTAs that boost open and click-through rates.
- Segment and personalize email content to maximize engagement and conversions.
Skills Required- Expert Copywriting – Ability to write for both direct-response marketing and long-form educational content.
- Health & Wellness Knowledge – Strong understanding of women's and men's health topics, particularly pregnancy, PCOS, hormonal imbalances, and erectile dysfunction.
- Medical Research Skills – Capable of interpreting scientific studies and converting them into easy-to-read content.
- Ethical & Compliant Writing – Understanding of health claims, disclaimers, and compliance in health marketing.
- SEO for Health Topics – Knowledge of keyword targeting in medical/wellness niches.
- Social Media Marketing – Ability to create platform-optimized content with engaging hooks.
- Email Marketing Expertise – Writing for nurture flows, campaigns, and lead conversion.
- Speed & Adaptability – Can produce high-quality content in tight timelines without compromising accuracy.
Minimum Experience- 1+ years of experience as a creative head in content writing for health, fitness, or medical industries.
- Proven track record of creating content that balances accuracy with engagement.
- Experience writing for both educational and marketing purposes.
- A portfolio with health-related ad campaigns, email sequences, and social content is required.
- Minimum 1+ years of experience in meta ads
