Copywriter

Key Responsibilities:

• Conceptualize and write ATL campaigns for high-end brands across print, TV, OOH, and digital
• storytelling.
• Develop brand strategies and creative platforms that resonate with ultra-premium audiences.
• Collaborate closely with art directors, strategists, and clients to craft narratives that feel
• effortless yet impactful.
• Write compelling headlines, scripts, manifestos, brand books, and campaign narratives with
• an elevated tone and voice.
• Lead and contribute to brainstorm sessions, bringing fresh, innovative ideas to the table.
• Stay ahead of cultural and luxury industry trends, translating them into groundbreaking work.
• Work seamlessly across multiple projects while maintaining high aesthetic and linguistic
• standards.

Skills & Qualifications:

• 5-10 years of experience as a copywriter in a leading advertising agency, with a strong
• portfolio of ATL and brand campaigns.
• Exceptional writing skills with the ability to craft elegant, aspirational, and culturally
• relevant messaging for luxury brands.
• Strategic thinker who can distill complex ideas into compelling creative concepts.
• Experience working on luxury, fashion, real estate, automotive, or hospitality brands is a major plus.
• Strong understanding of brand positioning, consumer psychology, and storytelling.
• Ability to present and defend creative ideas with confidence and clarity.
• Highly collaborative mindset with the ability to work seamlessly with designers, planners, and account teams.

Role: Marketing and Communication - Other

Industry Type: Real Estate

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing and Communication - Other

Education

UG: Any Graduate