Knowing the Organization
- Have complete understanding of Litmus Vision, Mission & strictly follow the values of the organization at every level.
Copy & Content Strategy
- Developing compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs, articles & websites.
- Identifying, documenting, and articulating the right content strategy for each brand based on critical factors
- Target audience and perceptions.
- Nature of Business: B2C, B2B, B2Ch, D2C.
- Brand Value Proposition
- Unique selling proposition
- Brand Positioning
- Brand Values,Tone & Personality.
- Nature of the asset, marketing collateral, or channel the content is going to be used for.
- Ensuring the right balance of creative & functional value in each copy, message or content developed for various brands
Pitches, Awards & Presentations Development
- Development of presentations for new strategies, upsell/cross sell objectives for pitches or existing clients.
- Development of presentations for research & analysis done for particular project or project objectives.
- Research & setting up opportunities for Awards.
Reporting & Management
- Daily, weekly and monthly reporting to Copy Head/ Hods on multiple factors such as, but not limited to
- Review as per role task document
- Current & Upcoming deliverables & deadlines
- Completed deliverables
- Challenges, Missed Deadlines & Client feedback/complaints
- Understand, & protect the agency's brand values at every level.
Continuous Learning and Improvement
- Staying abreast of industry trends, consumer behavior shifts, and emerging technologies to inform and enhance copywriting strategies and approaches
- Seeking opportunities for professional development and skill enhancement to continually refine and elevate copywriting capabilities
Skills
- Exceptional writing skills with a focus on creativity, clarity, and brevity
- Ability to deeply understand brand identity and values to effectively communicate brand messages
- Skill in adapting writing style to suit different mediums and form factors, including print and digital media
- Creativity in storytelling and narrative development while maintaining a rational approach
- Proficiency in writing for social media platforms, adapting content to fit specific formats and engage target audiences effectively
- Research skills to gather insights and data to inform copywriting strategies
- Time management for meeting tight deadlines and managing multiple projects simultaneously
Knowledge
- Advanced knowledge of english grammar, & sentence structure formats.
- Knowledge of copywriting formulas such as, but not limited to-
- PAS
- AIDA
- BAB/FAB
- Understanding of brand strategy, positioning & personality principles such as, but not limited to-
- Porter's generic competitive strategy
- Aakar's Model
- Carl Jung's Archetypes
- Knowledge of branding and marketing concepts and techniques
- Familiarity with different forms of media and their unique content requirements
- Awareness of industry trends in copywriting and content marketing
- Understanding of analytics tools for tracking and measuring content performance
- Knowledge of SEO principles and keyword optimization for web copy
Qualifications: Bachelor's / Master's Degree
Experience: 2-3 Years
Interested candidates are welcome to share CV on [Confidential Information] / [HIDDEN TEXT]
