Copywriter - Lead

Location: Mumbai-Andheri East (On-site)

Foxtale is seeking a strategic and creatively driven Lead Copywriter to lead brand storytelling and campaign communication across all consumer touchpoints. This role requires a strong blend of conceptual thinking, performance-driven writing, and brand stewardship.

The ideal candidate brings clarity of thought, originality in execution, and a deep understanding of digital-first beauty brands.

• Lead the development and evolution of Foxtale's brand voice and messaging architecture.
• Conceptualize and execute integrated 360 campaigns across digital, social, performance, website, and offline channels.
• Write high-impact copy for:
• Social media and community content
• Website, landing pages, and product descriptions
• Email marketing, CRM communication, and automation flows
• Packaging, POSM, and brand collateral
• Partner with design, performance, and content teams to deliver cohesive and conversion-focused creatives.
• Translate marketing briefs into compelling creative concepts that balance storytelling and business objectives.
• Mentor and review work of junior writers to ensure quality and consistency.
• Maintain editorial standards, ensuring all communication aligns with brand positioning and regulatory guidelines.
• Stay informed on beauty, skincare, cultural, and digital trends to drive relevant communication.

Interested candidates may share their CV and portfolio at: [Confidential Information]