Copywriter

About GenY Medium

GenY Medium is a national, independent digital marketing agency focused on delivering performance marketing and digital-creative solutions to enterprise brands and post-Series A startups. With a 100+ member team, GenY Medium has, in a short span of time, secured digital mandates from several iconic national and multinational brands.

Job Summary:

- This role would require the person to develop content for brands across lifestyle, health, education, events and celebrities, etc.

- The person will be working on various kinds of content including Social Media posts (Facebook/ Twitter/ LinkedIn), Blogs, Infographics, Emailers, etc.

- He/she will also need to come up with creative Social Media campaigns for brand building and audience engagement.

- Working with a young and dynamic team of marketers, creative designers and technology team, the role offers a great learning opportunity in brand building and value creation for businesses across the industry sectors.

Key Responsibilities:

- Research about the client to understand their consumers, competition and strategize content accordingly.

- Create daily content for multiple social media platforms, Ads, Infographics, Emailers, Blogs for the allotted clients.

- Ideate on Social Media campaigns & create content for the execution of such campaigns. - Use Social Media Analytics tools to understand the impact of content marketing in Customer engagement and change plans accordingly.

- Communicate with clients on the service expectations and work on their feedback on content delivery

Knowledge/ Skill Set Required:

- Outstanding written and verbal communication skills.

- Creativity and ability to think of new ideas.

- Understanding of Social Media Platforms Facebook, Twitter, You Tube, Pinterest, LinkedIn, etc

Preferable experience of 0-1 year into creative writing and social media marketing