Job Description
1. Brand Understanding & Alignment:
- Decode the brief as shared by supervisors, identifying brand requiremnts and identity, target audience etc
- Maintain a deep understanding of the brand's voice, tone, and messaging guidelines, ensuring all copy aligns with the brand's identity and values
2. Content Creation: Produce high-quality, original, and creative written content that aligns with the brand's voice, tone, and style guidelines
3. Copywriting: Write clear, concise, and persuasive copy for various marketing materials including including but not limited to advertisements, product descriptions, website content, social media posts, email campaigns, blog content, scripts, storyboard etc
4. Editing and Proofreading: Review and revise copy to ensure accuracy, clarity, and adherence to brand standards
5. Research: Conduct research to understand the target audience demographics, preferences, and behavior to tailor messaging effectively. Stay up-to-date on industry trends and best practices to create innovative content
6. Time Management: Following of internal TATs.
7. Operations: Adherence to documented SOPs.
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