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Foxtale

Copywriter

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  • Posted 2 months ago
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Job Description

Key Responsibilities
  • Write high-impact copy for performance ads across Meta, Google, YouTube, etc.
  • Develop sharp hooks, CTAs, and messaging frameworks optimized for conversions
  • Test variations and iterate copy based on performance insights
  • Craft engaging, conversion-focused content for email, WhatsApp, SMS, and push notifications
  • Partner with the CRM team to build journeys, drip campaigns, and retention flows
  • Maintain consistency in tone and brand personality across all touchpoints
  • Collaborate with creatives to align messaging and visuals for campaigns
  • Support website/product pages with benefit-led copy and storytelling
  • Assist in product launches, campaign messaging, and packaging copy when needed
Requirements
  • 4+ years of copywriting experience (D2C/Beauty/FMCG/Agency preferred)
  • Strong understanding of performance marketing mechanics & consumer psychology
  • Experience writing for email/CRM channels and paid ad placements
  • Ability to write short-form, conversion-focused copy with speed and clarity
  • Excellent command of English with strong sense of structure, tonality, and grammar
  • Ability to take feedback, iterate fast, and work in fast-paced environments

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Job ID: 139911297

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