Copywriter D2C

We are looking for a performance-driven D2C Copywriter who can craft clear, persuasive, and high-converting copy across key customer touchpoints.

This role focuses on three primary areas: website content, performance marketing creatives, and retention communication. The ideal candidate understands consumer psychology, digital behavior, and conversion-focused writing, and can translate product insights into messaging that drives engagement, builds trust, and improves conversions.

You will be writing across multiple digital formats, including Meta & Google ads, emailers, and push notifications.

Develop high-performing copy for performance marketing campaigns.

Responsibilities include:

• Writing hooks, headlines, and primary copy for Meta and Google ads
  

• Creating messaging for static creatives, carousel ads, and video ads
  

• Translating product insights and customer pain points into compelling ad angles

• Collaborating with the performance marketing team to optimize campaigns based on performance data

• Continuously testing and iterating copy to improve CTR, engagement, and conversions
  

Create communication that keeps existing customers engaged with the brand.

Responsibilities include:

• Writing push notifications and email campaigns for launches, promotions, and customer education

• Crafting subject lines, preview text, and email copy to improve open and click-through rates

• Structuring retention communication to encourage repeat purchases and long-term brand engagement
  

• Ensuring messaging aligns with campaigns, product launches, and brand communication
  

• Conduct audience research to understand customer preferences, motivations, and behaviors
  

• Translate insights into targeted messaging that resonates with different audience segments

• Align content with customer needs to improve engagement and conversion outcomes

• Review and audit existing copy across platforms to evaluate content quality and messaging effectiveness
  

• Identify opportunities to improve clarity, impact, and conversion potential
  

• Collaborate with marketing teams to refine content strategies
  

Monitor and analyze content performance using key metrics such as:

• Click-Through Rate (CTR)

• Conversion Rate

• Add-to-Cart (ATC) Rate

• Bounce Rate

• Time Spent on Page

• Pages per Session

• Content Engagement Metrics

• New vs returning customers base

Use these insights to refine messaging, improve campaigns, and drive stronger results.

• Proven experience of at least 2 years as a Copywriter or Content Writer, preferably in D2C, e-commerce, marketing agencies, or digital-first brands
  

• Strong understanding of performance marketing and conversion-focused copywriting
  

• Excellent writing, editing, and communication skills
  

• Strong research and storytelling abilities
  

• Experience writing for ads, landing pages, email campaigns, and digital marketing
  

• Familiarity with SEO principles and website analytics tools is an added advantage

• Ability to work collaboratively in a fast-paced marketing environment
  

• Exceptional writing and communication skills to create clear, impactful, and engaging content

• Marketing and strategic insight to develop content that supports campaigns and brand positioning

• Strong attention to detail with advanced proofreading skills

• A team player with excellent collaboration and time-management skills