Key Responsibilities:
- Develop creative concepts and copy for digital, social, film, print, and integrated campaigns.
- Collaborate with art directors, designers, and strategists to bring ideas to life with clarity, wit, and emotional resonance.
- Write video scripts, taglines, social content, website copy, and brand storytelling pieces.
- Adapt master brand campaigns for different markets and formats while ensuring tone and brand consistency.
- Translate creative briefs into impactful communication ideas that align with client objectives.
- Participate in brainstorming sessions and contribute to the ideation of campaign concepts.
- Ensure copy meets brand guidelines and passes through internal and client reviews smoothly.
- Stay up to date with industry trends, pop culture, and new digital storytelling formats.
Qualifications & Skills:
- Bachelor's degree in Advertising, Communication, English, Journalism, or related field.
- 36 years of experience as a Copywriter in an agency or content production environment.
- Strong portfolio demonstrating conceptual thinking, versatility, and craft.
- Excellent command of language, tone, and storytelling.
- Ability to write across formats short-form, long-form, conversational, and persuasive.
- Strong understanding of digital platforms, brand voice, and audience behavior.
Collaborative mindset and ability to work closely with creative and production
