Role: Copywriter

Company:AMINU - A New-age Beauty & Wellness Brand

Location:Mumbai, India

Job Type:Permanent | Full-Time (On-Site, 6-day week)

Salary Range: INR 5-8 Lacs Per Annum

The Opportunity

We're seeking aCopywriterwho can transform complex ideas intoclear, emotionally resonant language. This role is not just about writing its about becoming the voice of AMINU across platforms and formats. You'll work directly with our co-founder and creative team to shape everything from Instagram captions to campaign headlines to product packaging.

If you love words, but care more about how they feel than how they sound this role is for you.

Key Responsibilities

Your core scope will include:

Brand Voice & Writing Craft:

Own AMINUs written tone across all content formats digital, print, packaging, and internal
Translate strategy into copy that feelshuman-first, not ad-first
Adapt brand voice across platforms: Instagram, email, website, brochures, retail, and beyond

Collaboration & Execution:

Work closely with designers, content creators, and founders to co-develop visuals + copy
Participate in creative concepting, campaign development, and script writing
Review and refine all external-facing copy for alignment and clarity

Iteration & Growth:

Learn from campaign performance and evolve copy accordingly
Maintain a shared copy bank of phrases, tones, and principles that scale AMINUs language
Be the final eye on anything that goes public every comma, every feeling

What You'll Bring

25 years of experience as a brand copywriter, preferably in beauty, wellness, lifestyle, or D2C
Strong grasp oftone,narrative flow, and brand storytelling
Confidence in writing bothlong-form(blogs, scripts) andmicrocopy(labels, posts)
Attention to nuance your words reflect intention, not just ideas
Comfort working closely withfoundersandmulti-disciplinary teams
A desire tocraft, not churn you're patient with your process, and protective of your voice

Bonus Points For

Experience working in skincare, wellness, or editorial brands
A strong personal portfolio across different formats (social, packaging, brand books)
Familiarity with performance copy, but with a soulful twist
Prior collaboration with in-house design teams or founder-led brands

What Will Make You Thrive Here

You love writing andeditingeven more
You can switch tone but stay on-brand
You listen deeply before you write context guides your craft
You're as comfortable with blank pages as you are with feedback loops
You believe good copy doesn't shout it resonates

Why Join Us

Creative Depth:Shape the voice of a brand that truly cares
Founder Access:Collaborate directly with decision-makers and research leads
Multi-Format Storytelling:From posts to product, influence every touchpoint
Culture of Clarity:Calm, clear, and craft-first work rhythm
Personal Growth:Learn from thoughtful feedback and build a lasting portfolio

Work Setup

Location: On-site at AMINU HQ, Kandivali West, Mumbai
Schedule: MondaySaturday | 10 AM 7 PM

We're an Inclusive Team

AMINU is an equal opportunity employer. We celebrate individuality, curiosity, and emotional intelligence. We're committed to a workplace where your voice and your craft can grow.

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