Copywriter & Content Specialist

We are looking for a sharp, versatile Copywriter who understands the difference between writing that looks good and writing that actually works. This person will own all content output all client accounts spanning real estate, healthcare, education, e-commerce, and B2B verticals. The core expectation is simple: every piece of copy must serve a clear business objective, whether that is generating leads, building a brand, or driving conversions.

• This is not a write captions and wait for approval role. We need someone who can sit across from a client, understand their product, their audience, and their goals, and then translate that into copy that performs across every channel we operate on.

What You Will Own

Performance Marketing Copy: Ad copy for Meta (Facebook/Instagram), Google Search, Google Display, LinkedIn, and YouTube campaigns. You must understand that a lead generation ad needs a different tone, hook, and CTA than a brand awareness campaign. You will write headline variants, primary text, descriptions, and extensions, all optimized for the platform and the funnel stage.

Website Content: Full website copy including hero sections, service pages, about pages, landing pages, and thank-you pages. You should know how to structure a landing page that converts, what makes a headline sticky, and why the copy below the fold matters just as much as the copy above it.

Blog & SEO Content: Long-form blog articles, pillar pages, and supporting content pieces that are written for both search engines and real human readers. You should understand keyword integration, internal linking, meta descriptions, and how content supports organic growth.

Social Media Content: Post captions, carousel scripts, reel scripts, story copy, and engagement-driven content for Instagram, LinkedIn, Facebook, and other platforms. You must be able to shift tone from luxury real estate to a healthcare brand to an ed-tech startup without missing a beat.

Creative Direction (Copy Side): Writing for static creatives, video scripts, motion graphics text overlays, emailers, brochures, and WhatsApp campaign messages. You will work closely with the design team to make sure the visual and the verbal are saying the same thing.

Client Communication & Strategy Input: Explaining to clients why a particular headline works, why long copy outperforms short copy in certain contexts, what a hook is, and how copy fits into the larger media plan. You should be able to hold a client call and walk them through your rationale with confidence.

What We Expect You to Know

You must be able to clearly explain the difference between copy written for lead generation (direct response, urgency, problem-solution frameworks, strong CTAs) versus copy written for branding (emotional resonance, positioning, narrative, recall). If a client asks why does this ad say this, you should have an answer rooted in strategy, not guesswork.

You should understand basic performance marketing metrics (CTR, CPC, CPL, ROAS) and how copy quality directly impacts them. You do not need to run campaigns, but you need to understand what happens after your copy goes live.

You should be comfortable working with briefs, brand guidelines, tone of voice documents, and competitor references. If none of these exist for a client, you should be able to help build them.

You must be proficient in using AI writing tools (ChatGPT, Claude, Jasper, or similar) as part of your daily workflow. We are not looking for someone who either avoids AI or blindly depends on it. You should know how to use AI to speed up first drafts, generate headline variants, brainstorm angles, and research topics faster, while always applying your own judgment to refine, rewrite, and quality-check the output. AI is an accelerator in this role, not a replacement for thinking. If your process is paste the brief into ChatGPT and send the output to the client, this is not the right fit.

Minimum Requirements

• 2 to 4 years of experience in copywriting, preferably in an agency or performance marketing environment
• Strong portfolio showing work across at least three of the following: ad copy, website content, blogs, social media, creative scripts
• Excellent written English with a sharp eye for grammar, tone, and clarity
• Working knowledge of how digital advertising platforms use copy (character limits, headline/description structures, A/B testing)
• Proficiency in AI writing tools (ChatGPT, Claude, Jasper, or similar) with the ability to use them for drafting, ideation, and research while maintaining original thinking and quality control in the final output
• Ability to handle 8 to 12 client accounts simultaneously without quality dropping
• Fast turnaround capability with 24 to 48 hour delivery on standard briefs