Hiring for our client, a leading Ice-Cream brand.
Role: Marketing Manager
Location: Hyderabad (In-Office)
Budgeted Salary - 18 LPA(based on experience and interview performance)
Reporting To: Director / CEO
Role Objective
Lead end-to-end marketing across physical and digital channels to drive store footfall, brand recall, and customer engagement through high-impact campaigns and sensory-driven brand experience.
Key Responsibilities
1. Campaign & Brand Marketing
- Plan and execute 360° campaigns for product launches and seasonal offerings (e.g., Sitaphal, Alphonso Mango)
- Drive brand visibility and top-of-mind recall across channels
- Ensure consistent storytelling and brand experience
2. Store Marketing (LSM)
- Design and implement Local Store Marketing (LSM) strategies
- Drive footfall growth in specific regions and underperforming outlets
- Work closely with operations to improve store-level performance
3. Social Media & Content
- Own brand presence across Instagram and short-video platforms
- Create high-engagement, sensory-led content (e.g., ice cream mixing visuals)
- Maintain strong visual identity aligned with brand aesthetics
4. Influencer & Community Marketing
- Build and manage partnerships with food bloggers and influencers
- Drive store visits, reviews, and local buzz
- Execute hyperlocal collaborations and activations
5. Customer Retention & Loyalty
- Manage CRM and loyalty programs to improve repeat walk-ins
- Design targeted campaigns to increase customer lifetime value
6. Vendor & Execution Management
- Coordinate with agencies, printers, and vendors for in-store branding
- Ensure high-quality execution across signage, creatives, and store branding
7. Performance Tracking & Optimization
- Track ROI on campaigns and ad spends
- Analyze sales and customer data to refine marketing strategies
- Continuously optimize for growth and efficiency
Required Skills & Qualifications
- Experience: 5–8 years in QSR / FMCG / Retail marketing
- Education: MBA in Marketing or related field
- Strong visual and aesthetic sense (food/dessert branding preferred)
- Data-driven with ability to track and improve marketing ROI
- Strong communication and storytelling skills
- High ownership with hands-on execution mindset
What are we looking for
- Someone who can drive footfall, not just followers
- Strong balance of creativity + execution + analytics
- Ability to operate in a fast-paced, multi-outlet environment
