Brandbajade is a creative communications agency that builds brand strategy, identity, digital campaigns, AV films, packaging and more. We believe in atypical thinking, tight copy, and design that solves business problems not just pretty pictures. We work across brand identity, digital marketing, motion design, packaging, retail and experiential. brandbajade.com
We're hiring a Senior Copywriter for our studio in Kolkata, who will take full ownership of briefs, work independently with our designers and strategists, and deliver copy that converts, delights, and needs minimal hand-holding. If you love sharpening a brand voice, writing for performance and storytelling across formats, and can run with ambiguity read on.
What you'll own
- Lead the copy for brand identity projects, campaigns, social, ads, website, packaging, brochures and AV scripts. brandbajade.com
- Translate strategy into strong creative directions and articulate the why behind every line.
- Deliver client-ready drafts: headlines, body copy, microcopy, captions, CTAs, scripts, and long-form where required.
- Work closely with designers, motion and video teams to craft integrated creative write for visuals, not in isolation. brandbajade.com
- Create messaging frameworks, tone-of-voice guides, and micro-copy systems for brands.
- Own revisions and client feedback: present options, recommend the best route, and reduce back-and-forth.
Must-have skills & experience
- 36+ years of agency copywriting experience (brand + performance copy).
- Strong portfolio showing campaigns, social ad copy, AV scripts, website copy and brand work. (We expect explanation of your role & thinking for each sample.)
- Able to write crisp headlines, benefit-led body copy and persuasive CTAs.
- Comfortable writing for digital performance (ads, landing pages), brand storytelling and packaging/identity. brandbajade.com
- Understands design constraints and writes to layout/visual hooks.
- Excellent spoken English and written clarity you should be able to present ideas confidently to clients and internal teams.
- Self-managing: you can take ambiguous briefs, create a plan, and deliver with minimal input.
Non-negotiable behavioural traits
- Low-dependency mindset proposes solutions; doesn't wait for instructions.
- Ownership & accountability meets deadlines, follows processes, proactively updates stakeholders.
- Strategic thinking writes with business outcomes in mind.
- Calm under pressure embraces fast turnarounds without losing quality.
- Collaborative works smoothly with designers, video, account managers and the marketing lead.
