Industry: Human Resources & Recruitment Consulting marketing and communications function supporting talent-acquisition, employer-branding and client-facing services. This is an on-site copywriting role based in India, focused on producing SEO-driven, conversion-focused content across digital channels and client deliverables.
Role & Responsibilities
- Write clear, persuasive, and brand-aligned copy for web pages, landing pages, email campaigns, social posts, PPC ads, and sales collateral to drive conversions and client engagement.
- Produce SEO-optimized content by integrating keyword research and on-page SEO best practices to improve organic visibility and traffic.
- Collaborate with marketing, design, and recruitment teams to develop creative concepts, campaign briefs, and content that supports client objectives and employer-brand messaging.
- Edit and proofread all copy to ensure accuracy, consistency of tone & voice, and adherence to brand guidelines and legal/regulatory requirements.
- Manage content calendars, prioritize deliverables, and meet tight on-site deadlines while maintaining high quality and consistency across channels.
- Monitor content performance using analytics, extract insights, and iterate copy to improve CTR, engagement, and conversion metrics.
Skills & Qualifications Must-Have
- SEO copywriting
- Content strategy
- Keyword research
- On-page SEO
- Content Management Systems
- Google Analytics
Preferred
- Semrush
- Ahrefs
- Email marketing platforms (e.g., Mailchimp, HubSpot)
Benefits & Culture Highlights
- On-site, collaborative environment with direct exposure to client projects and cross-functional mentorship.
- Opportunities to own end-to-end campaign copy and grow into senior creative or content-strategy roles.
Skills: content strategy,keyword research,content management systems,seo copywriting,google analytics,seo
