Primary title: Social Media Executive
About The Opportunity
A fast-growing player in the digital marketing and brand communications sector, we create high-impact social-first campaigns that drive awareness, engagement, and conversions for consumer and B2B audiences across India. This on-site role is ideal for a creative copywriter who understands platform-native formats, trends, and analytics and can translate brand voice into scroll-stopping content.
Role & Responsibilities
- Write clear, concise, and on-brand copy for social channels (Instagram, Facebook, LinkedIn, X, and short-form video scripts) with a focus on engagement and conversion.
- Develop and maintain a weekly content calendar aligned to campaign briefs, product launches, and cultural moments.
- Collaborate with designers, video editors, and performance marketers to produce multi-format assets and ensure copy complements visual storytelling.
- Own community touchpoints: respond to comments, manage UGC, and escalate insights that inform creative and product teams.
- Monitor social performance, run simple A/B copy tests, and optimize posts based on engagement and conversion metrics.
- Support campaign ideationpitch creative concepts, hooks, and micro-campaign copy that scale across channels.
Skills & Qualifications
- Must-Have: Proven experience creating social-first copy and content calendars for consumer or B2B brands.
- Must-Have: Strong command of tone, brand voice, headlines, and short-form storytelling for reels and posts.
- Must-Have: Hands-on experience with Canva and Adobe Photoshop for rapid asset prototyping.
- Must-Have: Ability to interpret social analytics and adjust copy/approach to improve CTR, engagement, and reach.
- Preferred: Familiarity with Facebook Ads Manager or Meta Business Suite and basic SEO principles for social content.
- Preferred: Experience producing copy for videos, influencer briefs, or paid social creatives.
Benefits & Culture Highlights
- Collaborative, creative on-site environment with cross-functional exposure to design and performance teams.
- Opportunity to own end-to-end social campaigns and grow into specialist roles in content strategy or social performance.
- Regular creative sprints, trend workshops, and performance-led feedback loops to upskill and iterate fast.
Location: India (On-site). We seek a high-energy storyteller who lives and breathes social trends, writes with clarity and impact, and enjoys turning insights into creative copy that performs.
Skills: canva,social media,social media analytics,content strategy,copywriting,social media management,adobe photoshop,community management
