Location: Remote (India)
Employment Type: Full-time (Permanent)
Experience: 2 - 3 Years (Mandatory)
Salary: 25,000 33,000 (In-hand, fixed)
Joining: Immediate
- This is a performance copywriting role, not a content writing position.
- Candidates with only blog/content writing experience will not be considered.
About BeasyFit
BeasyFit is an online fitness and coaching company focused on helping working professionals achieve sustainable fat loss through structured programs and practical nutrition. The business operates on measurable outcomes and performance-driven growth.
Role Overview
We are hiring a results-oriented Copywriter who can write for conversions and revenue impact, not just engagement. The role requires hands-on experience in writing ad copies, landing pages, and sales-driven communication across paid marketing channels.
Key Responsibilities
- Write high-converting ad copies for Meta (Facebook & Instagram) and if required Google Ads
- Develop landing page copy focused on lead generation and conversions
- Create email sequences and CTAs that drive measurable actions
- Craft clear, persuasive hooks, headlines, and messaging aligned with audience pain points
- Collaborate with performance marketing and design teams for campaign execution
- Support A/B testing of copy and improve performance based on metrics such as CTR, CPA, and ROAS
- Maintain consistency in brand voice across all marketing communication
Required Skills and Qualifications
- 23 years of copywriting experience in a marketing or performance-driven role
Proven experience in:
- Paid ad copy (Meta)
- Landing pages or sales pages
- Conversion-focused messaging
- Strong understanding of consumer psychology and persuasive writing
- Ability to write clear, direct, and high-impact copy
- Familiarity with marketing metrics (CTR, CPC, CPA, ROAS)
- Proficiency in English; Hindi is an added advantage
- Ability to work independently in a remote setup and meet deadlines
- Comfortable using AI tools for ideation while maintaining human-quality output
Preferred Qualifications
- Experience in fitness, wellness, or lifestyle brands
- Prior work with D2C or online coaching businesses
- Portfolio with ad copies, landing pages, or campaign work
