Copywriter

Job Description

Ayuvya is hiring a performance-focused Copywriter who can think in hooks, analyze in metrics, and write for conversion. The role demands clarity, speed, and a strong command over how ads actually perform on Meta and Google. If you instinctively understand why a script works or fails, you'll fit right in.

ABOUT THE ROLE

You will write scripts and copy that are built to stop scrolls, hold attention, and convert.

Every line is tested. Every idea is optimized. Creativity without performance is noise.

KEY RESPONSIBILITIES

1.⁠ ⁠Performance Ad Scriptwriting

– Write high-conversion video ad scripts

– Strong command over hooks, retention, and pacing

– Platform-native scripting for Meta & Google formats

2.⁠ ⁠Ad Copywriting

– Sharp, clear, conversion-led copy for social and search

– Headlines, primary text, CTAs that move metrics

3.⁠ ⁠Trend & Audience Analysis

– Track platform trends, consumer behavior, and competitor creatives

– Translate insights into better-performing scripts

4.⁠ ⁠Performance Optimization

– Read metrics (CTR, hold rate, CPA) and iterate fast

– Improve creatives based on data, not opinions

5.⁠ ⁠Creative Collaboration

– Work closely with designers and video editors

– Ensure scripts translate cleanly into final assets

6.⁠ ⁠Shoot Involvement

– Attend shoots when required

– Guide execution to protect creative intent and performance outcome

7.⁠ ⁠Performance Review

– Analyze campaign results

– Evolve creative strategy continuously

Preferred

– Experience writing for wellness, skincare, or supplement brands.

– Understanding of UGC formats, influencer-style scripts, and short-form content style.