Copywriter

Ayuvya is hiring a performance-focused Copywriter who can think in hooks, analyse in metrics, and write for conversion. The role demands clarity, speed, and a strong command over how ads actually perform on Meta and Google. If you instinctively understand why a script works or fails, you'll fit right in.

ABOUT THE ROLE

You will write scripts and copy that are built to stop scrolls, hold attention, and convert.

Every line is tested. Every idea is optimised. Creativity without performance is noise.

KEY RESPONSIBILITIES

1. Performance Ad Scriptwriting

Write high-conversion video ad scripts

Strong command over hooks, retention, and pacing

Platform-native scripting for Meta & Google formats

2. Ad Copywriting

Sharp, clear, conversion-led copy for social and search

Headlines, primary text, CTAs that move metrics

3. Trend & Audience Analysis

Track platform trends, consumer behaviour, and competitor creatives

Translate insights into better-performing scripts

4. Performance Optimisation

Read metrics (CTR, hold rate, CPA) and iterate fast

Improve creatives based on data, not opinions

5. Creative Collaboration

Work closely with designers and video editors

Ensure scripts translate cleanly into final assets

6. Shoot Involvement

Attend shoots when required

Guide execution to protect creative intent and performance outcome

7. Performance Review

Analyse campaign results

Evolve creative strategy continuously

Preferred

Experience writing for wellness, skincare, or supplement brands.

Understanding of UGC formats, influencer-style scripts, and short-form content style.