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Job Title - Content Writer
Key Responsibilities (KRAs):
1. E-commerce Listings:
○ Create clear, engaging product descriptions and listings content for e-commerce
platforms.
○ Develop detailed and compelling product USPs to enhance conversions.
○ Collaborate with the product team to ensure accurate and updated listings.
2. PR Drafts:
○ Craft professional press releases that highlight brand milestones, new launches,
and achievements.
○ Write PR content tailored for media outreach to ensure brand visibility and
relevance.
3. Blogs & Articles:
○ Research and write informative and engaging blogs to improve organic traffic via
SEO Optimization.
○ Incorporate brand storytelling and industry trends into long-form content.
4. Research:
○ Stay updated with industry trends, audience preferences, and competitors to
create fresh and relevant content.
5. Social Media Copies:
○ Develop quirky, relatable, and on-brand captions for Instagram, Facebook,
Twitter, and LinkedIn.
○ Conceptualize creative content for social media including new product launches
and other occasions.
○ Adapt content tone for different platforms while maintaining a consistent brand
voice.
6. Ad Copies for Performance Marketing:
○ Write attention-grabbing and conversion-focused ad copies for Facebook,
Google, and other performance marketing platforms.
○ Optimize headlines and CTAs to drive clicks and sales.
7. Creative & Storytelling:
○ Infuse creativity and storytelling into all content formats to connect with the
audience.
○ Develop brand narratives that resonate with the target audience across
campaigns and platforms.
○ Brainstorm and execute unique ideas for videos, reels, and graphics in
collaboration with the creative team.
Preferred Skills and Qualifications:
1. Proficient in using AI tools like ChatGPT for content creation.
2. A degree in Communications, Journalism, or a related field.
3. Strong command of English with excellent writing and editing skills.
4. Minimum 1 year of content writing experience; bonus points for D2C or consumer
electronics experience.
5. A growth mindset, eagerness to learn, and ability to take feedback constructively.
Salary: Upto 5 LPA
Interested Candidates can share their resume on [Confidential Information]
Job ID: 150896657
Skills:
captions , Scripts, creative concepts, campaign messaging, headlines, brand storytelling, social media campaigns, Copywriting, product copy
Skills:
advertising copy, Consumer psychology, Campaign messaging, audience engagement, Digital-first communication, Creative Writing, Copywriting, Brand storytelling, Brand Communication, Persuasive writing techniques
Skills:
Ability to work well under pressure and meet deadlines, Knowledge of socio-political issues and pop culture, Ability to plan creative solutions and collaborate with the Business Development department, Strong strategic thinking and storytelling skills, Strong attention to detail and ability to manage multiple projects simultaneously, Experience managing a team of creative professionals, Strong research skills to monitor industry trends and competition, Strong work ethic and commitment to producing high-quality work, Proactive ideation skills and ability to build client rapport, Excellent Communication And Presentation Skills, Proficiency in Microsoft Office Suite
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